Service BDC is where it's at! The heart of the dealership...let that sink in😉...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

This episode is gold. It’s the secret weapon in sales! 🤩 When you understand the value in what you bring to the table, it is easy to sell naturally.

Jumpin’ in on essential components that define the worth of a dealership's service department and how effectively communicating this value can drive customer loyalty and satisfaction. In this podcast, we delve into the significance of understanding and articulating the unique value propositions that set your service department apart from the competition.

Discover how highlighting the latest factory facility, cutting-edge diagnostic equipment, and modern tools, along with the expertise of factory-trained technicians, can differentiate your dealership and build trust with customers seeking top-tier service. Learn how emphasizing the expertise of technicians trained directly by the manufacturer can instill confidence in customers and assure them of the quality of service they will receive.

Explore the impact of using factory parts that are custom-made, enhancing vehicle performance and longevity while reducing potential problems. Delve into the importance of communicating the value of consistently servicing with the brand, leading to increased trade-in value and loyalty incentives for customers.

Join us as we discuss effective strategies for dealership personnel, service departments, and BDC call centers to effectively convey and sell the value of the service department, ultimately fostering customer trust, loyalty, and satisfaction. Tune in to "Unveiling the Value of Your Service Department" and elevate your dealership's service experience to new heights.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

One of the biggest struggles is bridging the gap between sales and service departments. I’ve got one of many hacks for this in this episode! 😉

So here it is….the art of making outbound calls to schedule clients for their first free oil change and how it can be a powerful tool for customer engagement and building goodwill! Join me as I explore my suggested call structure designed to create a positive customer experience and highlight the benefits to agents, emphasizing the importance of each call.

Some key factors I cover are: Outlining the key steps in the outbound call structure, beginning with a warm introduction to establish trust and set a friendly tone. Expressing gratitude and acknowledging the customer's recent purchase helps to make them feel valued and appreciated. Informing customers about their entitlement to a complimentary first oil change showcases the dealership's commitment to customer care and loyalty.

Then, I discuss the importance of highlighting the benefits of the oil change service, such as improved vehicle performance, longevity, and maintenance. By emphasizing these advantages, agents can effectively communicate the value that the dealership places on the customer's ownership experience, fostering a lasting relationship built on trust and exceptional service.

Tune in to discover how making outbound calls for first free oil changes can be more than just a scheduling task – it can be a meaningful opportunity to connect with customers and demonstrate a genuine commitment to their satisfaction and well-being!

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Lotlinx has tracked every car online for over a decade! Their machine learning is helping dealers make great decsiions when it comes to managing invenotry and promotion!

Check out their latest publication on Auto Success - https://bit.ly/3y4ULJ9

In this episode, I sit down with Jason Knight, CEO of Lotlinx, to delve into the world of automotive retail and explore how dealers can leverage data and machine learning to boost profitability and streamline inventory management. Discover actionable insights on addressing flagged issues, understanding market dynamics, and optimizing merchandising strategies to drive sales and efficiency in your dealership.

Jason shares valuable insights on understanding consumer preferences, pricing strategies, and the impact of competitive activities on inventory turnover. Learn how to adapt to market fluctuations, capitalize on incentives, and maximize profitability by making data-driven decisions in real-time.

🔥https://lotlinx.com/lotlinx-advantage/

Explore the power of machine learning in transforming inventory management practices and enhancing operational efficiency in automotive retail. Discover how leveraging technology can help dealers focus on selling cars rather than getting bogged down in manual inventory tasks.

Uncover the key principles of inventory management - the 3 P's: Price, Positioning, and Promotion - and how they can drive revenue growth and cost savings. Learn how to identify market trends, optimize marketing spend, and prioritize inventory based on real-time insights to stay ahead of the competition.

Join us as we unlock the secrets to success in the automotive industry and empower dealers to thrive in a dynamic and competitive market. Tune in to learn how data and machine learning can revolutionize your dealership's operations and drive sustainable growth!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled is speaking and exhibiting May 21-23, 2004 at Finished Vehicle Logistics conference in Huntington Beach, CA! They are giving FREE VIP when you register using code AutosledVIP @ https://bit.ly/3WwlVCN

In this episode, I sit down with Dave Sperau, the visionary founder of Autosled, a game-changing company disrupting the transportation industry. Dave shares exciting updates on how Autosled is reshaping the way vehicles are moved across markets and states, revolutionizing the business for both dealers and everyday car buyers. Dave m 678-794-1787.

One of the key innovations Dave discusses is the unveiling of Autosled Direct, a groundbreaking solution that empowers dealers to streamline the vehicle transportation process. Recognizing that dealers often prefer not to be involved in the logistics of moving cars, Autosled Direct allows them to connect directly with car buyers, simplifying transactions and enhancing customer experience.

Dave highlights how customer preferences can drive them to look beyond local markets and states for their next vehicle purchase. Thanks to the trust and transparency established by dealers in their vehicle descriptions and images, buyers are increasingly comfortable buying cars from outside their immediate area.

In a recent conference, Cox economist anticipates a significant increase in vehicle movements this year. Autosled is already witnessing this growth firsthand. By implementing additional layers of verification and security measures, Autosled is ensuring a more protected environment for dealers as they transport vehicles.

The conversation also delves into the expansion of Autosled's product features, particularly the innovative Dealer Trade platform. With dealers' inventories on the rise and a growing demand for vehicle transportation services, the platform facilitates seamless trades and movement of cars. By enabling drivers to accept multi-leg trips with return options, Autosled optimizes efficiency and simplifies the process, ultimately benefiting both dealers and customers.

Join us as we explore how Autosled is transforming the automotive industry landscape, one innovative solution at a time. Dave Sperau's insights and vision shed light on the exciting future of vehicle transportation and dealership operations.

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This is an incredibly inspiring and powerful conversation with the remarkable car dealer, Mario Murgado. Mario's journey from arriving in this country with nothing to now owning and operating 26 successful dealerships is a testament to the power of hard work, dedication, and leadership.

Mario shares his insights on the fundamentals of a wildly successful leader, he emphasizes that the enemy of great is settling for good enough. According to him, people are only as great as the leaders guiding them. Mario reveals three key rules that serve as guiding principles in his leadership philosophy.

One of Mario's impactful initiatives is the General Managers Summit, where he brings together partners, GMs, and controllers to foster a culture of excellence. By prioritizing first-class service and demonstrating it at these meetings, Mario instills a sense of camaraderie, confidence, and trust among his team. He allocates 16 days a year for team-building activities to promote diversity in his stores and strengthen the bond within his team.

Mario's mantra of giving a hundred percent every day extends to how he approaches team member growth. Many individuals have risen from entry-level positions to leadership roles under his mentorship, showcasing his commitment to investing in people.

Throughout the episode, Mario delves into his operational strategies, leadership style, and the importance of building a winning team. He candidly discusses his mindset, decision-making process, and the necessity of adapting quickly in the competitive business landscape.

By sharing personal anecdotes of commitment, sacrifices, and investments, Mario illustrates what it takes to achieve one's aspirations. He provides actionable insights that listeners can implement to forge successful careers and businesses of their own.

Tune in to this episode as Mario Morado offers invaluable advice on leadership, growth, and seizing opportunities to reach new heights in both business and life.

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Series - Part 3

Previously I recorded an episode on 10-minute training which was well received by many of you! This is the next part! What will you train on? What topics will you cover? Often topics are reactive to problem situations going on during the sales process or a heat case. All good and I challenge you to explore other ways to teach your team new skills. Even if you aren't a manager and you are reaching to that next level, you can do these activities with self.

Think about where he majority of traffic that comes into the store comes from? Most would say inbound calls and internet leads.

Tools that reinforce your training meetings: Flip chart paper with sticky backs, recorded calls, handouts i.e. process steps, goals, worksheets, colored markers, motivational video clips (YouTube), visual aids, beach ball for objections, gamification i.e.Kahoot subscription, CRM, sales process videos, gif's and meme's, ChatGPT, books, sales paperwork write-ups...

Contests are also a great way to end your meeting to launch your next meeting. This inspires everyone and inspires creativity while competing to win with user rated winners!

Challenges and activities in teams creates a safer environment to learn. Learn activities in this episode to implement.

Small prizes also help encourage fun while learning.

Think about building trust and confidence from your team members. You want to do these things to encourage dynamic learning and strengthens camaraderie. Get your team members sharing their experiences and get everyone talking solutions! Peer to peer learning is so 2024!

Have a speaker come in or Zoom in to boost variety in your meetings!

I also talk about leveraging books - audio or hardcover that will foster continuous learning practices!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series Part 2

🔥 Sales Series for Dealership Teams 🔥

In today's fast-paced business world, lengthy meetings can drain productivity and hinder progress. In this episode, we dive into strategies for managers to revolutionize team training by condensing it into short, impactful sessions. Say goodbye to hour-long meetings and hello to efficient, engaging training that drives results!

I introduce the concept of leveraging short teachable moments during team gatherings to make meetings both enjoyable and informative while enhancing skill development. By identifying and utilizing the strengths of each manager, a foundation is laid for building a championship team where expertise is shared and celebrated.

Discover practical tips on how managers can incorporate various training activities, such as role-playing exercises, to boost engagement and create a dynamic learning environment within their sales teams. Learn how to make learning fun while driving better results and fostering a culture of continuous improvement.

To help streamline your training sessions, I offer a valuable worksheet for organizing time-efficient meetings. Reach out to jennifer@edealersolution.com to get your hands on this resource and kickstart your journey towards more effective team training.

Throughout the episode, I walk you through each step of the process, providing real-world examples and demonstrating how to implement these techniques seamlessly. By focusing on simplicity and relevance, managers will be empowered to conduct their first efficient meeting with confidence and impact.

Tune in to this episode for actionable insights, practical strategies, and a fresh perspective on transforming team training into a dynamic and results-driven experience. Get ready to elevate your leadership skills and unleash the full potential of your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Sales Series Part 1

🛑 I will be holding an in-person sales workshop on setting appointments on May 15, 2024. Find out more information and register - https://bit.ly/3Jmw9Or

Listen in as I tackle a few aspects important to leverage into your sales process when you are setting appointments! Get inspired to atteend my workshop! 🚘💰

Learn how to steer conversations effectively to build rapport and prevent hijacks, creating the space needed to become a trusted solution provider.

Discover the importance of recognizing and leveraging loyalty to tailor personalized approaches that resonate with clients.

Master the art of getting buyers to open up and share their needs through strategic questioning, enabling you to guide the sales process towards successful appointments.

✅ Active Listening: Utilize active listening to understand buyer preferences and pain points, allowing you to tailor your approach effectively.

✅ Lead Conversations: Employ loaded questions to steer conversations and redirect when necessary, driving the sales process towards securing appointments.

✅ Benefits of an Appointment: Present the benefits of appointments strategically to increase the likelihood of buyer agreement, enhancing conversion rates with a well-crafted conversation.

Tune in to explore these powerful strategies that will elevate your appointment setting skills and increase your success in converting leads into loyal customers. Don't miss out on the opportunity to transform your approach and achieve remarkable results in your appointment setting endeavors!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.