De-Risking Brick-and-Mortar for DTC Brands with Megan Berry
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De-Risking Brick-and-Mortar for DTC Brands with Megan Berry
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EPISODE 9
Megan Berry—architect, pop-up pioneer, and Mentors Fund partner—shows DTC founders how to move from clicks to bricks without torching cash. She explains her 8-foot-by-50-square-foot kiosk “permit hack,” the KPIs (unaided brand awareness, repeat engagement, dwell-time hot spots) that justify a multimillion-dollar flagship, and why post-COVID stores should feel like friction-free showrooms, not inventory caves. The talk digs into festival activations, cadence-matched merchandising, omni-channel partnerships that now include hotels and Pilates studios, AI-powered journey tracking, and practical founder advice on conserving runway while staying crazy-creative.
CHAPTERS
00:00 – Permit Hack & Pop-Up Spark
06:46 – KPIs That Green-Light a Flagship
12:51 – Post-COVID, Low-Friction Store Design
19:17 – Omnichannel Expansion & Partnerships
26:25 – AI, Cash Efficiency & Founder Advice
LINKS
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