In this episode of the Discovered Podcast, recorded during our Discovered Fringe event @ Ecommerce Expo, host James Gurd leads a thought-provoking panel discussion on the challenges and opportunities in building sustainable e-commerce systems. Featuring insights from industry leaders like Sezin Cagil (Selfridges), Carole Breetzke (Brave Bison), Andy Eva-Dale (Tangent), and Rachel Tonner (Klevu), the conversation explores topics such as composable commerce, the business case for sustainable tech, and the role of AI in driving efficiency and innovation.

The panel dives into practical examples, including the importance of benchmarking carbon emissions, the power of modular architecture for adaptability, and the risks of AI implementation without proper guardrails. Tune in to discover actionable strategies and forward-thinking perspectives for navigating the fast-evolving digital commerce landscape.

In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years and look ahead to the future. They discuss the rise of AI, the importance of data in creating personalized shopping experiences, and the growing trend of composable commerce. Grant shares insights from his journey with Unstack and Elastic Path, highlighting the significance of enabling marketers with the right tools to drive engagement and business growth. Tune in to explore the exciting developments in digital commerce and learn how businesses can leverage these innovations for future success.

In this enlightening episode, Rachel Tonner hosts a vibrant discussion at the MACH House NRF with distinguished guests Filippo Conforti from Commerce Layer, Nilay Oza from Klevu, and Darren Guarnaccia from Uniform. This episode unveils the groundbreaking integration among these leaders in e-commerce technology, offering merchants a glimpse into the future of composable commerce. The conversation navigates through the essence and importance of composable commerce, addressing its critical role in meeting the growing demand for flexibility and personalization in the customer experience. The dialogue delves into the shopper’s perspective, highlighting the balance between speed and relevance facilitated by the advancements in MACH and composable commerce technologies. Furthermore, the discussion sheds light on the challenges and complexities inherent in transitioning to a MACH architecture and how each platform uniquely addresses these issues to simplify the digital commerce experience for both merchants and consumers.

This episode is a must-listen for e-commerce teams, digital innovators, and technology enthusiasts eager to understand the intricacies of composable commerce and how the synergistic integration of Klevu, Commerce Layer, and Uniform can revolutionize the e-commerce landscape. Whether you’re grappling with the challenges of adopting composable commerce or seeking to enhance your customer experience through advanced personalization and flexibility, this episode offers invaluable insights and practical advice from the forefront of e-commerce technology.

In this insightful episode of the "Discovered" podcast, Rachel Tonner, our VP of Marketing welcomes Mikko Rekola, Chief Evangelist from Woolman, Europe's largest Shopify Plus agency, to delve into the latest Shopify Winter Editions release. Mikko, with over 15 years of experience in direct-to-consumer e-commerce, shares his expert insights on the significant updates and how they reflect Shopify's evolving vision for the future of e-commerce. The discussion covers a range of topics including the expansion of Shopify Markets, enhancements in B2B functionalities, and the rebranding of Shopify POS to Shopify Retail, highlighting how these updates are designed to cater to the diverse needs of Shopify's global user base. Whether you're a retailer, a Shopify partner, or just keen on e-commerce trends, this episode offers valuable perspectives on navigating the ever-changing digital commerce landscape.

This podcast is tailored for e-commerce retailers, B2B businesses, Shopify partners, D2C brands, retail and POS users, e-commerce strategists, and digital commerce innovators seeking insights into Shopify's latest developments and future trends.

Grab a coffee and join us as Wesley Hartley, the Chief Revenue Officer at LEAF, shares his journey from the music scene to mastering e-commerce. He'll dive into the ups and downs, the switch from tunes to tech, and how understanding your customers and data can really change the game for e-commerce teams. Whether you're leading the charge or managing the frontline in e-commerce, Wesley's got practical tips and real talk that'll help you get ahead. No jargon, just good advice wrapped up in a story of transformation. Tune in to get the insights you need to amp up your e-commerce strategy.

Perfect for e-commerce directors and managers, this talk is all about keeping it real with strategies that hit the right note.

Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.

Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent market challenges. They share intriguing stories that reveal how various personas—from the back office user and shopper, to the marketer and e-commerce director—navigate the challenges and triumphs of daily operations.

While technology and AI undoubtedly play a part, this episode hones in on the strategies, adaptations, and forward-thinking approaches that truly drive efficiency. Listen to how businesses, irrespective of their tech stack, can elevate their operational prowess, ensuring a seamless shopping experience for end users and smoother workflows internally. We also broach the topic of “AI Washing” and how to cut through the clutter when choosing technologies.

For anyone keen on understanding the nuts and bolts of operational efficiency in ecommerce, and how to achieve it, this episode promises to be an enlightening journey. Dive in!

In this captivating episode of the Discovered podcast, Rachel Tonner delves deep into a dynamic conversation with e-commerce expert Matthew Medlyn. Leveraging his extensive background working with renowned brands like Wiltshire Farm Foods, Love Honey, and Graham & Brown, Matt explores the unique hurdles of designing for diverse user personas, ranging from seniors to caregivers. They explore the evolution of website design elements, such as skeuomorphism, that empowered non-tech-savvy users in the early 2000s to connect with online shopping.

The discussion takes an intriguing turn as they navigate the intricate landscape of sexual wellness products, dissecting the challenges of gender-based categorization versus other methods. They also touch upon industries like fragrances that grapple with similar issues, and what ecommerce as a whole can learn from this. Together, Rachel and Matt underscore the significance of avoiding assumptions in e-commerce, pushing boundaries, and prioritizing user preferences, with a couple of massively useful tips -- discount codes, and working with affiliates -- you can use right now before Black Friday. Join us for an enthralling exploration of progressive e-commerce practices.

In this episode, we explore the crucial role of customer service in driving business growth and success. Join us as we dive into a Discovered London speech by Jo Causon, CEO of The Institute of Customer Service, where she emphasizes the need for organizations to prioritize the customer experience.

Causon highlights that customer service extends beyond numbers. Employee well-being emerges as a crucial factor that impacts customer perception. In fact, a remarkable 20% of consumers refuse to buy from organizations they believe mistreat their staff. It becomes evident that organizations must consider the holistic impact of their actions on both employees and customers.

She reveals that companies with above-average customer satisfaction, driven by a board-level commitment to the customer experience, enjoy remarkable financial benefits. These organizations not only achieve 10% higher profitability over a five to eight-year period but also experience up to 5% higher revenue and an astonishing 114% increase in productivity.

Discover how organizations can adapt to meet evolving customer expectations and build lasting brand loyalty by demonstrating care for both customers and employees.