• Customer Strategy: It’s Personal

  • 2024/10/09
  • 再生時間： 21 分
  • ポッドキャスト

Customer Strategy: It’s Personal

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  • サマリー

  • Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

    Learn More:

    Mark Abraham: https://on.bcg.com/3NdACFc

    Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

    BCG on Personalization: https://on.bcg.com/4eRv1QK

    CEO Moments of Truth: https://on.bcg.com/TSWMoT

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あらすじ・解説

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT

続きを読む 一部表示

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