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  • Marketing Then vs Now

    Marketing Then vs Now
    2025/02/01
    In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit down with host Shubhreet Kaur to discuss what it takes to build a brand that resonates in today’s dynamic market. From the unique ways Indian brands communicate compared to global ones to the challenges of building a brand in India, they explore the evolving role of technology, the power of storytelling, and how brands can effectively engage audiences beyond metros. The conversation also dives into the impact of digital transformation, AI, and data-driven insights on brand strategies, with key takeaways on how is Generative AI influencing brand communication. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Tune in and join the conversation!
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    31 分
  • Power of storytelling in branding

    Power of storytelling in branding
    2025/01/25
    In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections. The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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    25 分
  • PR, Marketing, AI Shift

    PR, Marketing, AI Shift
    2025/01/24
    On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and Sameer Seth, Director of Marketing - India at Dolby Laboratories. Together, we unpack the evolving world of brand communication—what’s changed over the last decade, what’s next on the horizon, and how Indian brands are carving their unique place in a global marketplace. From engaging Tier 2 and Tier 3 audiences to harnessing the magic of generative AI and social media, this episode is bursting with insights, trends, and actionable takeaways. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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    29 分