🎙 Cracking the Code – Episode: Alan Henderson, Mayoral Candidate for Tampa
Guest: Alan Henderson | Henderson4Tampa.org

What happens when a 24-year-old business owner, Harvard student, and Tampa native decides to run for mayor? In this live conversation, Rob Riggs sits down with Alan Henderson, a fresh face in Tampa’s political landscape, to unpack how business experience and community insight shape his vision for the city.

💡 In this episode:

• Alan’s entrepreneurial journey and how it informs his leadership style

• His strategy for balancing growth with affordability

• Economic development from the lens of local business owners

• Tackling tough issues: transparency, trust-building, and accountability

• Why age isn’t the issue—it’s vision and execution that matter

🔗 Learn more or get involved: Henderson4Tampa.org

If you’re a Tampa resident, a local business leader, or just curious about fresh approaches to city leadership, this is one episode you won’t want to miss.

Interview with Mark Kofman, Founder of Parma AI – Rethinking CRM Through Micro Products & AI
In this episode, Rob sits down with Mark Kofman, founder of Parma AI, to explore how his team is reinventing CRM through a modular, minimalist approach. Mark shares the inspiration behind Parma’s “micro products” model, explains the future of CRM platforms with AI agents, and introduces FAQIR — a powerful AI tool that turns customer conversations into high-ranking website FAQs.
We also dig into:

• Why building “just a better CRM” was a mistake
• How to approach CRM migration (start with reporting!)
• The value of staying close to entrepreneurs at every stage
• What sets Parma apart in a crowded CRM space

Plus, Mark gives practical advice for startups and software builders and shares insights into where AI and CRM are headed next.
Watch the full interview here:
https://fathom.video/share/u28wSqvgWTmwiM7RQRCczNEBY1PR7yy6

Why guess what will work when you can model the outcome? In this episode, Franck Ardourel, a CX researcher and professor at Santa Clara University, joins Rob Riggs to unpack how AI can help leaders forecast the impact of marketing, service, and operational investments—before taking action. From reducing churn to optimizing customer journeys, this conversation explores a practical framework for predicting ROI across CX efforts. If you’ve ever wanted a crystal ball for business decisions, this one’s for you.

More info at:

franckardourel.com

codeconspirators.com

• Topics discussed: CX ROI modeling, predictive analytics in CX, customer journey optimization, AI-powered business strategy, marketing investment planning, CXRI tool, customer experience metrics, churn reduction strategies, SaaS marketing automation, pre-effort ROI forecasting