What does it take to keep a brand built on classic car culture relevant in a world of automation, electrification, and AI? In this special episode of Conversations from the Show Floor, recorded live at the X4 Summit in Salt Lake City, we explore the answer with Maggie Stafford, Vice President of People Insights at Hagerty.

Best known for insuring collector cars, Hagerty has grown into something much more. Maggie explains how the company has evolved into a technology-enabled, community-powered lifestyle brand that serves more than 850,000 members worldwide. From grassroots meetups to high-profile events like Amelia Island Concours, Hagerty is creating space for car lovers to connect both on the road and online.

In our conversation, we unpack how a $20 million investment in cloud infrastructure is helping Hagerty meet modern expectations without losing sight of its core mission. Maggie shares how hands-on programs like “Stick Shift 101” and employee drives in vintage cars shape a culture that mirrors its customers’ passion. The goal is not just about providing coverage, but about keeping the joy of driving alive for future generations.

We also explore how Hagerty is navigating the shift toward digital service while maintaining personal connections. Maggie reveals how her small insights team is using feedback loops, data platforms, and smart tools to amplify member voices across the business. For brands wondering how to blend tradition with transformation, Hagerty offers a compelling example.

This episode touches on culture, technology, loyalty, and the art of scaling without losing identity. It’s a story of how one company continues to celebrate the analog joys of driving while embracing the digital realities of today.

Can nostalgia survive the next wave of innovation? Hagerty seems to think so—and they’re putting people, passion, and performance behind that belief.

How do you create a thriving team culture when colleagues are spread across time zones and may never share a room? At the X4 Summit in Salt Lake City, I caught up with Molly Sands, Head of the Teamwork Lab at Atlassian, and Emma Crockett, Head of People Insights, to explore how one of the world’s most data-driven companies approaches this challenge head-on.

In this episode, we examine the intersection of behavioral science, workplace design, and people analytics. Molly and Emma explain how Atlassian builds distributed work environments that prioritize both performance and connection. They share real-world strategies for setting clear goals, improving asynchronous communication, and designing physical workspaces that actually support modern team dynamics.

We also dig into Atlassian’s scrappy approach to experimentation, including how they test workplace ideas using behavioral data, and why a rotating role called "Chief Vibes Officer" helps drive psychological safety in distributed teams. Their approach blends evidence and empathy, challenging the idea that employee experience is either gut instinct or just another survey score.

From the role of transparency in reducing friction, to why AI struggles without structured information systems, this conversation touches on the deeper layers of modern collaboration. We also unpack the common mistakes teams make—such as clinging to Zoom fatigue rituals—and how Atlassian avoids them by focusing on better information flow.

If your organization is navigating hybrid or remote work and looking for practical, human-centered strategies, this episode offers lessons rooted in real research and tested at scale.

Recorded live at the X4 Summit in Salt Lake City, this episode features a compelling conversation with Isabelle Zdatny, Head of Thought Leadership at the Qualtrics XM Institute.

With a deep background in experience management and a passion for helping organizations translate strategy into results, Isabelle shares new insights from recent research in partnership with McKinsey, revealing how AI could unlock as much as $860 billion in customer experience (CX) impact—possibly more.

We unpack why just 12 percent of organizations have a company-wide AI strategy and explore the very real gap between potential and implementation. Isabelle describes the common trap of "pilot purgatory," where teams experiment with AI in isolated silos but fail to scale efforts across the business. Her message is clear: companies must shift from scattered tests to strategic, outcome-driven action.

Throughout the conversation, we explore how AI can drive measurable business improvements in three key areas: workforce productivity, revenue generation, and operational efficiency. Isabelle also introduces the concept of Agentic AI, a new phase of automation where AI takes on full workflows instead of just assisting humans. She offers real-world examples of companies like Fiserv that are already applying AI to reduce churn, personalize experiences, and generate new revenue streams.

From debunking myths about needing perfect data to outlining how AI success depends on leadership support, governance, and imagination, this episode provides both strategic direction and practical takeaways. As regulatory pressure grows and competition accelerates, organizations that move decisively will gain the most ground.

What will it take to stop running pilots and start delivering impact? Tune in to find out.