"Content Personalization" with Kayla Mehojah, Content Marketer at WordPress VIP -Online MArketing Cabin Podcast Ep. 2
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"Content Personalization" with Kayla Mehojah, Content Marketer at WordPress VIP -Online MArketing Cabin Podcast Ep. 2
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Did you know that 2/3 of Content Marketers track KPIs, but only half use them to fell decisions? In this episode, we are talking about the Content Matters Report from WordPress VIP. Where they interviewed Marketers on topics like content strategy, resources and, and content analytics.
One key takeaway is: Even in 2023 content marketing budgets are still growing, but marketers want to focus on quality over quantity - even in times of AI. Content Personalization is key to produce content that resonates with its target audience - and having content analytics in place is a must.
My guest is Kayla Mahjoah. Kayla has spent her career creating content in industries ranging from tourism to technology. After receiving her MBA and B.S. in Entertainment Management, she dedicated herself to pushing the boundaries of content marketing and has spent the last year as a Content Marketer with WordPress VIP - the world’s leading agile CMS. When she's not writing, editing, or speaking, you can find her sipping coffee, reading a good book, and snuggling with her dogs.