『Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs』のカバーアート

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

著者: Annette Richmond MA
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このコンテンツについて

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.


This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.

ABOUT


As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.


© 2025 Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 106 - Presentation Secrets From a Professional Speaker Coach
    2025/08/07

    Send us a text

    Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.

    In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monisha shared breathing techniques, tips for structuring your message, and ways to handle those speaking jitters.

    Takeaways

    🔹Good communication isn’t about what you say, it’s about what people hear.

    🔹Public speaking is a learned skill, not an inborn talent.

    🔹Diaphragmatic breathing boosts projection, clarity, and confidence.

    🔹Structure and pauses help your audience follow your message.

    🔹Overthinking leads to rambling—focus on one main point at a time.

    🔹A little planning (even 30 seconds) can improve your delivery.

    🔹Focus on what went well to build confidence, not just what you missed.

    🔹Speaking on panels requires concise, to-the-point answers.

    🔹Nervousness is normal—your audience is rooting for you.


    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

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    23 分
  • 105 - The Easy Way to Stay Visible on Video (On or Off Camera)
    2025/07/31

    Send us a text

    Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage.

    Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage.

    TOP TAKEAWAYS

    🔹B-roll footage allows you to create content even when you're short on time

    🔹People are looking for a message that resonates, not a perfect production.

    🔹Using templates can create cool videos without hours of editing

    🔹You don't always need to be on camera to create engaging content.

    🔹Shifting focus from yourself to your audience makes all the difference

    🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera

    🔹Collect B-roll footage intentionally to use in future content

    🔹The message you share is more important than how you look

    🔹Embrace the creator mindset to find stories everywhere.

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

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    10 分
  • 104 - How to Make ChatGPT Content Sound Like a Human (You)
    2025/07/17

    Send us a text

    Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.

    In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.

    TOP TAKEAWAYS

    🔹 Feed ChatGPT examples of your real writing
    🔹Break up long, run-on sentences
    🔹 Write how you talk — skip stiff, formal phrases
    🔹 Avoid cliches, jargon, and repetition
    🔹 Proofread out loud (and backwards!) to catch mistakes

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    続きを読む 一部表示
    7 分
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