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Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

著者： Joe Pulizzi
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 Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.Z Squared Media, LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Big Beautiful Bill's Silver Lining for Creators

    The Big Beautiful Bill's Silver Lining for Creators
    2025/07/14

    For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators.

    Congress has just passed one of the biggest tax packages in recent history, billions in adjustments.

    And there are four key areas that are critically important for content creators.

    20% Qualified Business Income Deduction (QBI)

    No Tax on Tips (up to $25,000)

    No Tax on Overtime (within limits)

    100% Bonus Depreciation

    This bill is a giant flashing neon sign that says:

    “We reward people who own things.”

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.

    Get my personal newsletter today and receive my free goal-setting guide today.
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    5 分
  • Make Plan B Your Plan A

    Make Plan B Your Plan A
    2025/07/07

    If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that.

    If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actually have it for many reasons. What’s your reason? Could it be self inflicted?

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.

    Get my personal newsletter today and receive my free goal-setting guide today.
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    4 分
  • Hey Creator: You’re Not Repeating Yourself Enough (502)

    Hey Creator: You’re Not Repeating Yourself Enough (502)
    2025/06/30

    We think we need to keep reinventing the wheel.
    New idea. New angle. New take.
    But the truth is… if you’re doing it right, you’ll feel like a broken record.

    Repeating yourself as a creator is a necessary strategy for success.

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.

    Get my personal newsletter today and receive my free goal-setting guide today.
    続きを読む 一部表示
    3 分

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