In this episode of Consulting the Future, I sit down with Brad Herndon, a partner in PwC’s Customer Transformation practice, to unpack the real-world challenges and opportunities at the intersection of customer data, AI, and marketing strategy.

Brad draws on over 20 years of experience in data and analytics to explain why businesses still struggle to use their data effectively, what’s changing in the way customer information is collected and applied, and how organizations can evolve their personalization strategies without crossing into territory that risks trust. He also reflects on the shift from isolated data silos to more unified, audience-level insights that still respect privacy and consent.

This conversation offers a clear-eyed look at the practical uses of AI, the limits of over-personalization, and the technologies helping companies move toward more relevant and respectful customer engagement. Brad also shares his thoughts on the value of slowing down, citing Cal Newport’s book Deep Work as a personal and professional inspiration for navigating this complex digital landscape.

If you want to understand how customer-centric strategies are evolving inside real enterprises, and how firms like PwC are helping shape that future, this is the episode to hear.

In this episode of Consulting the Future, I sit down with Varun Bijlani, Global Managing Partner for Hybrid Cloud Services at IBM Consulting, to unpack the real-world challenges and opportunities facing enterprise leaders today.

Varun shares candid insights on why the shine has come off many digital and cloud transformations and what needs to change to deliver measurable returns. We discuss the pitfalls of being hybrid by default and how a hybrid by design strategy can radically shift how businesses deploy AI, manage data and keep costs in check.

Drawing from global client examples, Varun outlines how companies are moving from generic IT spending to targeted investments that protect margins, speed up time-to-market and unlock new value from AI-driven innovation. We also touch on the future of infrastructure, from embedded security and energy efficiency to the evolving role of agent-based AI.

If you are navigating the next phase of your company’s cloud journey or questioning how to align IT architecture with financial results, this conversation will give you a clear-eyed perspective from someone helping shape transformation at scale.

Listen in and join the discussion on how consulting, design thinking and practical frameworks can turn technology promises into real business performance.

What does reinvention look like inside a global consulting firm with nearly $20 billion in revenue? In this episode of Consulting the Future, I speak with Mohamad Ali, Senior Vice President at IBM Consulting, about how the company is navigating the shift toward generative AI—one practical use case at a time.

Mohamad brings a rare blend of experience across cybersecurity, data, and enterprise software, shaped by leadership roles at IDG, Carbonite, and now IBM. This conversation unpacks how that background is informing IBM Consulting’s current transformation, including how teams are working differently, where AI is being applied effectively, and why an open ecosystem matters now more than ever.

We look closely at how generative AI is already changing day-to-day consulting work. From improving decision speed to redesigning complex workflows, Mohamad shares examples of client engagements that show real outcomes rather than hypothetical benefits. There’s a strong focus on using AI to amplify human expertise, not displace it—a theme that carries through his approach to upskilling and workforce development.

As consulting shifts toward more software-driven models, Mohamad outlines how IBM is adapting its own culture and mindset to stay relevant in a digital-first environment. That means faster iteration, deeper client collaboration, and new ways of thinking about what consulting looks like in the age of automation.

If you're wondering how to build an AI strategy that works in the real world—not just in pilot programs—this conversation offers grounded insights from inside one of the largest consulting organizations on the planet. It also raises a broader question that every leader should be asking: how do we make AI something that empowers, rather than replaces, the people at the heart of our businesses?

Listen in to learn how IBM Consulting is approaching the future—not as a trend to chase, but as a challenge to shape.