I’m thrilled to welcome back pitch and presentation expert Ben Levy for his encore appearance on Confessions of a Creative Director. Ben has a new book out called Stop Reading Slides: How to nail creative presentations and sell your best ideas.

This book covers everything you need to know about the topic but today we’re going to focus on perhaps the most important part which is overcoming client objections. We've all been there. We present the best work of our lives....and the client just doesn't "get it" or thinks "it won't work."

On this episode, we nerd out with Creative Director Calvin Innes from JVM Nerd London, a full service creative and media agency for Gaming, Nerd-Culture, and Fandom Communities. He’s going to deliver the Pop Culture Trends Creative Directors need to know about including the rise of the Kidults and the influence of gamification on retail and culture.

On this episode I speak to Andrew Carty Head of Strategy and Glen D’Souza Head of Creative respectively for Forsman & Bodenfors Canada about their unique approach to integrating creative and strategy into what they call “The Product”. They’ll also touch on the importance of creative teams being involved early in the process, the tools they use to foster creativity, such as 'what if' statements and their innovative concept of 'flooring' work for peer review, and embracing the messy nature of the process to achieve impactful results for clients.