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  • Episode 113: Finding Peace in E-Commerce: From Chaos to Clarity

    Episode 113: Finding Peace in E-Commerce: From Chaos to Clarity
    2025/03/04
    In this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects. Don't miss this thought-provoking episode packed with practical advice and forward-thinking strategies.
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    17 分
  • Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce

    Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce
    2025/02/25
    In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical steps for transitioning to a headless approach. If you're facing platform constraints or looking to future-proof your e-commerce strategy, this episode is a must-watch.
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    25 分
  • Episode 111: Tech Debt to Innovation: A CEO’s Perspective

    Episode 111: Tech Debt to Innovation: A CEO’s Perspective
    2025/02/18
    This episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing the importance of a culture that acknowledges and mitigates technical debt.
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    26 分
  • Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

    Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
    2025/02/11
    Join us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive into e-commerce strategies and a look at the vibrant Magento community.
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    14 分
  • Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025

    Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025
    2025/02/04
    Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he covers the top 10 eCommerce innovations you need to apply to your B2B operations for 2025. Discover how extensible automation, AI-powered personalization, predictive analytics, blockchain, AR for product visualization, hybrid AI-human sales integration, dynamic real-time pricing, advanced payment solutions, enhanced customer portals, and composable eCommerce solutions can transform your business. Packed with real-world examples and practical applications, this episode is a must-listen for B2B leaders looking to stay ahead of the curve.
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    27 分
  • Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth

    Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth
    2025/01/28
    In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the intricacies of technical debt—a hidden challenge costing U.S. businesses $1.5 trillion. With 91% of CIOs acknowledging it as their biggest hurdle, Joshua offers a practical framework to identify, assess, and prioritize technical debt in your e-commerce business. Learn how to navigate this issue effectively using Creatuity's Tech Debt Scoring Framework and gain insights into its application. Plus, get a sneak peek of his upcoming presentation at Meet Magento Florida, where he'll dive deeper into managing technical debt. Stay tuned to Joshua's LinkedIn for live streams and updates from the event.
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    12 分
  • Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough

    Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough
    2025/01/21
    Live Demo: How to Use ChatGPT for B2B Marketing. Join Joshua Warren as he demonstrates how B2B marketers can effectively utilize ChatGPT in their everyday tasks. In this episode of Commerce Today, Joshua pretends to be an employee of an industrial pump company, showing how to conduct competitive research, create quarterly content strategies, develop customer personas, write detailed articles, draft marketing emails, and brainstorm unique strategies. The entire process is shown live using a free ChatGPT account, making it accessible for all. Joshua offers practical tips like setting custom instructions and working collaboratively with ChatGPT to yield the best results. Tune in to learn how you can leverage ChatGPT to enhance your e-commerce marketing efforts.
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    20 分
  • Episode 106: SEO Best Practices for B2B E-Commerce in 2025

    Episode 106: SEO Best Practices for B2B E-Commerce in 2025
    2025/01/14
    In this episode of Commerce Today, host Joshua Warren welcomes Ryan Metcalf, an SEO expert with extensive experience in B2B and B2C SEO. They discuss the best practices for B2B SEO, the convergence of B2B and B2C strategies, and the practical applications of AI in SEO. Ryan shares insights on handling millions of SKUs, the importance of content over technical page speed, and the role of link building in SEO. The episode also touches on the impact of headless & composable commerce on SEO and offers valuable advice for businesses looking to optimize their SEO efforts.
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    20 分