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  • Episode 133: EPR & Packaging Laws: California SB-54 and New Costs of Ecommerce Packaging

    Episode 133: EPR & Packaging Laws: California SB-54 and New Costs of Ecommerce Packaging
    2025/07/22
    In this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now to ensure compliance. He also touches on the broader objectives of these regulations to reduce environmental waste, improve recycling infrastructure, and promote innovation in product packaging. If you're in the e-commerce sector, this episode is crucial for understanding how these impending laws will impact your business.
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    23 分
  • Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance

    Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance
    2025/07/14
    In this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out data and setting up consumer request me
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    24 分
  • Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)

    Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)
    2025/07/08
    In this episode of Commerce Today, we dive into how generative AI is transforming e-commerce personalization. Discover how AI tools are making it easier for brands, especially small and mid-sized businesses, to offer Amazon-level personalization without hefty infrastructure. We discuss why personalization is crucial, how AI can infer customer preferences even without logins, and the significant impact on customer engagement and business revenue. Learn practical steps and examples from leading brands on leveraging AI for personalized marketing, product recommendations, and more. Tune in to stay ahead in the AI-driven e-commerce landscape!
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    22 分
  • Episode 130: Claude Code Shrinks Ecommerce Re-Platforms from 6 Months to 1-Week

    Episode 130: Claude Code Shrinks Ecommerce Re-Platforms from 6 Months to 1-Week
    2025/07/07
    AI coding agents just jumped a level. Replatforms aren’t a six month project anymore - they could be done in a week, as a recent proof of concept I developed with the latest version of Claude Code shows. Early surveys show teams reporting 20-25 % productivity jumps in just four weeks of adoption. In this episode I break down what these releases mean for Magento, Shopify, and Adobe Commerce projects: why a proof-of-concept store that once took six months now ships in one sprint; how a six-step AI loop (plan → code → test → commit → CI → repeat) turns Claude Code into a heads-down teammate; and why extension authors and agencies must rethink pricing, testing, and value as single-purpose plugins get auto-generated in minutes. Whether you write code or just sign the invoices, you’ll leave knowing: * Which tools to test first (Claude Code, Codex o3, Windsurf) * The GitHub-issue workflow that keeps AI on-track and test-driven * How value-based pricing beats billable hours in an AI world * Why smaller dev shops suddenly compete head-on with massive (and expensive) project teams Hit play, then DM me on LinkedIn with your own AI build wins—let’s push ecommerce forward together.
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    22 分
  • Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations

    Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations
    2025/06/24
    In this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize their e-commerce systems.
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    28 分
  • Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away

    Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
    2025/06/17
    In this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end to learn about an upcoming book on e-commerce growth, where these topics will be explored in greater depth.
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    20 分
  • Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics

    Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics
    2025/06/10
    In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.
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    18 分
  • Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service

    Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
    2025/06/03
    Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.
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    26 分