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College Marketing 101: A Crash Course on Reaching Gen Z on Campus
- 2024/06/05
- 再生時間： 9 分
- ポッドキャスト
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サマリー
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あらすじ・解説
Welcome to The Campus Insider: Marketing to Gen Z! In this episode, we dive into the essentials of college brand marketing, offering a comprehensive guide for brands looking to connect with the influential Gen Z audience.
Join us as we explore:
- Understanding Gen Z's unique characteristics and values
- Defining clear marketing goals and objectives
- Crafting authentic and relatable content
- Leveraging campus ambassador programs for genuine engagement
- Balancing creative freedom with brand guidelines for influencer content
- Executing impactful campus activations, both large-scale and grassroots
- Ensuring internal team alignment for consistent messaging
- Measuring success and adapting strategies based on feedback
Whether you're new to college marketing or looking to refine your approach, this episode provides key insights and practical tips to help you make meaningful connections with college students. Tune in and elevate your marketing game with The Campus Insider!