Summary
In this conversation, the participants discuss the challenges and strategies involved in business advisory, particularly focusing on the Growth Drive system. They explore client engagement, the importance of referrals, and the need for businesses to reinvent themselves to overcome growth plateaus. The discussion also highlights the role of CPAs in the advisory process, the barriers to strategic thinking among business owners, and the significance of co-marketing efforts to fill service gaps. Overall, the conversation emphasizes the need for effective communication, strategic questioning, and collaboration to drive business success.

Keywords
Growth Drive, business advisory, client engagement, CPA relationships, business growth, referral strategies, leadership challenges, strategic thinking, co-marketing, staffing issues

Chapters
00:00
Breaking Through Business Plateaus
08:28
Understanding Growth Curves in Business
14:11
The Importance of Delegation and Team Building
19:05
Simplifying Complex Concepts for Better Understanding
22:39
Generational Perspectives in Entrepreneurship
24:01
The 24 Questions: A Path to Deeper Insights
27:37
Building Relationships with COIs
33:03
Navigating the CPA Landscape
39:52
Advisory Services: Filling the Gaps
45:49
Staffing Challenges in CPA Firms
52:45
Introduction to the Growth Drive Summit
52:51
Building a Profitable Advisory Business