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サマリー
あらすじ・解説
In this episode of The Chronic Illness Warriors podcast, hosted by Courtney, the topic in focus is User Generated Content (UGC) and its importance in connecting brands with their audiences. Speaking from personal experience as a UGC creator, Courtney breaks down the term UGC and explains how it's about real and relatable content shared by individuals using a brand's service or product. In this case, it's the first-hand experiences of people living with chronic illnesses. She emphasizes the idea that consumers today are drawn to authenticity, making the raw, genuine narratives exceptionally influential. Courtney also introduces her UGC Portfolio, offering insights into how chronic illness experiences intersect with UGC, inviting listeners to explore the portfolio. Before concluding, she encourages her audience to share their stories and feedback, underscoring the podcast's objective of fostering genuine interactions around the subject.
- Courtney Pepper - UGC Portfolio
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