In this episode of Steps I Took, Chris, the founder of Practical, shares his bold leap from corporate food marketing into the world of meal delivery. Discover how he built Practical into a thriving meal plan service with over 120 macro-balanced recipes, designed to make healthy eating affordable and accessible. Chris dives into the challenges of scaling his business, balancing quality with cost, and expanding to meet the needs of both individuals and offices through Practical Executive.

Key Takeaways:

• Chris’s journey from corporate food marketing to founding Practical, inspired by a need for affordable, healthy meals.
• How Practical offers more than 120 calorie-controlled, macro-balanced meals in various portion sizes.
• The challenges and strategies of scaling from 500 to 10,000 customers.
• Introduction of Practical Executive, aimed at providing consistent office meals year-round.
• Chris’s insights on building a sustainable business model through personal connections and passion.


You can use discount code: STEPSITOOK20 for 20% off your Practical orders! Click the link to make your order!

https://practical.me


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Watch the full episode and all other episodes on Youtube here:
https://youtu.be/FLFNZBGNEO0?si=82LvIti3P0WR2whr