Meet Gus Bhandal. Gus is a brilliant Linked In Trainer - in fact his mum says he’s the best one in the country. The secret to his success? He’s absolutely nailed how to create personality led content on social media in a way that’s funny, relatable and spot on to his audience, and repels anyone that wouldn’t ‘get’ him.

Gus spills the tea (not the coffee) on some brilliant tips to create great personality content for social media, and reminds us that we should stay in our own lane and not care about anyone else.

We talked about personality vs personal content, why we should lean into ourselves more and why you should think carefully about becoming a pub landlord. There was also a fair mention of chocolate oranges.

Enjoy!

Episode takeaways

• Gus's journey into marketing was shaped by early failures in various career aspirations.
• Understanding psychology is crucial for effective marketing strategies.
• Creating content without a clear purpose can lead to wasted efforts.
• Identifying and addressing clients' pain points is key to successful content creation.
• Storytelling is essential for making a brand memorable.
• Humor can be a powerful tool in marketing and branding.
• Being authentic and intentionally yourself enhances your personal brand.
• Recurring themes in content help build a memorable brand identity.
• Engaging with your audience through relatable content fosters connection.
• Marketing is not just about selling; it's about influencing decisions. Business values should filter through your actions.
• Authenticity is key in attracting the right clients.
• Professionalism doesn't have to be boring.
• Personable content can be engaging without oversharing.
• It's important to focus on your own journey, not competitors.
• Your vibe attracts your tribe; be true to yourself.
• Content should fit into a broader marketing strategy.
• Overcoming imposter syndrome is crucial for growth.
• Teaching others can create lasting value.
• Future goals should align with personal values and authenticity.

You can find out more about Gus and The M Guru here.

Story Slurp is hosted and produced by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.