エピソード

  • 224 |  This Email Strategy Made Me $107K/Month

    224 |  This Email Strategy Made Me $107K/Month
    2025/06/17
    Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business! Topics discussed: How email can change your business Why you shouldn’t grow your business with paid ads Lead gen vs. lead nurture content How to get your audience on your email list Types of newsletters and lead magnets How to create high-converting landing pages 3 types of emails that drive sales MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠Submit it here.⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    27 分
  • Welcome to Chief Audience Officer!

    Welcome to Chief Audience Officer!
    2025/06/13
    Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
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    6 分
  • 223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)

    223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)
    2025/06/10
    Work with Kevin 1:1 ⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts. If you're ready to do the work to get there, don't miss this one! Topics discussed: The metric that drives the Apple Top 100 chart rankings Benefits of ranking on top 100 podcast charts 3 strategies to land on the Apple Top 100 charts How Spotify compares to Apple’s chart rankings MORE FROM KEVIN: Got feedback on this episode? ⁠⁠Submit it here.⁠⁠ Take the FREE ⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    14 分
  • 222 | Why Nobody's Buying From Your Content (Simple Fix)

    222 | Why Nobody's Buying From Your Content (Simple Fix)
    2025/06/03
    Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠Submit it here.⁠ Take the FREE ⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠ ⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠ ⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    27 分
  • 221 | What is a Chief Audience Officer?

    221 | What is a Chief Audience Officer?
    2025/05/27
    Work with Kevin 1:1 ⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience. Topics discussed: What “Chief Audience Officer” means Why every business needs a Chief Audience Officer The #1 reason behind this rebrand The pitfalls of following popular tactics MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠ ⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠ ⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    31 分
  • 220 | Why I'm Changing The Name of My Podcast

    220 | Why I'm Changing The Name of My Podcast
    2025/05/20
    Provide your feedback on the new name AND vote on the new tile artwork HERE -- Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time to make a change. You’ll hear what’s changed in podcasting, why your strategy may need to change with it, and how rebranding can help you build a brand that lasts. Tune in to answer the question: is it time to rebrand? Topics discussed: Realization #1: structural churn Realization #2: evolution of marketing tactics Realization #3: the impact of AI Realization #4: attention vs. audience Realization #5: creative content Provide your feedback on the new name AND vote on the new tile artwork ⁠HERE⁠! MORE FROM KEVIN: Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠ ⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠ ⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    29 分
  • 219 | The 7 Deadly Sins of Podcasting

    219 | The 7 Deadly Sins of Podcasting
    2025/05/13
    Work with Kevin 1:1 ⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks down each of the seven deadly sins and gets to the real reason your show isn't growing, even when you think you're doing everything right. Learn what even seasoned podcasters get wrong and how to fix it! Topics discussed: Sin #1: the clarity problem Sin #2: the straight line problem Sin #3: the retention problem Sin #4: the integration problem Sin #5: the authority problem Sin #6: the repurposing problem Sin #7: the discovery problem MORE FROM KEVIN: Take the FREE ⁠⁠12 Days of Podcast Growth Email Course⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠Grow The Show Masterclass⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, or ⁠⁠LinkedIn⁠⁠ ⁠⁠Subscribe to Grow The Show on Youtube⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠Learn More about working with Podcast Boutique⁠⁠ ⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠ ⁠⁠Build a Podcast Website in 7 Minutes on Podpage
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    29 分
  • 218 | How AI Can Grow Your Audience

    218 | How AI Can Grow Your Audience
    2025/04/30
    Work with Kevin 1:1 ⁠to Install a Revenue-Driving Podcast Into Your Business -- AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn. MORE FROM KEVIN: Take the FREE ⁠12 Days of Podcast Growth Email Course⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠Grow The Show Masterclass⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠Twitter⁠, ⁠Instagram⁠, or ⁠LinkedIn⁠ ⁠Subscribe to Grow The Show on Youtube⁠ LINKS TO OUR PARTNERS: ⁠Learn More about working with Podcast Boutique⁠ ⁠Grab Kevin's Recommended Mic on Amazon⁠ ⁠Build a Podcast Website in 7 Minutes on Podpage
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    18 分