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Check the pulse on the market. Is it dead? Are you dead?
- 2024/06/11
- 再生時間： 41 分
- ポッドキャスト
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サマリー
あらすじ・解説
Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success. In this episode, you will:
- Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation.
- Discover how to set up a win-loss program to gather valuable insights to significantly improve your business’s win rate and align sales, marketing, product, and customer success.
- Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators.