We’re back with a powerful and honest episode featuring Kristin O’Connell, Sr. Director of Sales at Once Upon a Farm — a leader, mother, and advocate for clean, accessible nutrition for kids.

This episode isn’t just about food or sales — it’s about our real experiences behind the scenes: going viral on LinkedIn, navigating motherhood in the workplace, and making the leap from big CPG to an emerging natural brand.

We chat:

• What it’s like to go viral on LinkedIn (10.5M+ views!) — and what that moment meant

• The realities of motherhood as a working professional

• Transitioning from big CPG to a fast-growing brand like Once Upon a Farm

• Why we need more honest conversations about identity, work, and change to help lift others up

  
  

Whether you're balancing your own version of work and parenthood, or simply looking to hear from someone leading with heart — this one's for you.

***Bonus***: Once Upon a Farm is offering 30% off online with code FARMFRIEND30 — your first DTC order from the website

To connect with Kristin O'Connell click HERE ⁠

To connect with Once Upon a Farm click HERE

To purchase Once Upon a Farm click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

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This episode is brought to you by ⁠⁠⁠Accountfully⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!

We’re back with another powerhouse episode featuring Starr Edwards, co-founder & CEO of the wildly beloved Bitchin’ Sauce — the almond-based dip that started at a San Diego farmers’ market and scaled to nearly 7,000 stores across North America, including Kroger, Albertsons/Safeway, Costco, Target, Whole Foods, and Sprouts.

But this convo isn’t just about sauce — it’s a deep dive into building with purpose, leading with values, and carving your own lane in the CPG space.

In this episode, we cover:

• What makes Bitchin’ Sauce a standout in the wellness + natural foods space

• Launching a brand before people “get it” — and how Starr pushed through the noise

• Balancing motherhood (👩‍👧 of 5!) with entrepreneurship

• How family-first culture became a Bitchin’ business superpower

• Grit, patience, and staying mission-aligned when it’s hardest

Whether you’re dreaming up your own product line or love a founder story full of heart — this one’s for you.

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Bonus: Bitchin' Sauce is offering 10% off online THROUGH 5/13/25 ONLY with code CHATCPG10 — a limited-time offer you don’t want to miss. ⁠⁠https://bitchinsauce.com/

To connect with Starr Edwards click HERE

To connect with Bitchin' Sauce click HERE

To purchase Bitchin' Sauce w/ 10% code click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

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This episode is brought to you by ⁠⁠Accountfully⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!

We’re back with another inspiring episode, diving deep into Natural Products Expo West with Allie Hobson, Functional Nutritional Therapy Practitioner (FNTP) and co-founder of Core Formulas — a supplement brand rooted in foundational wellness and root-cause healing.

In this episode, we cover:

* Expo West through the lens of a first-time founder & health-community voice & problem-solver

* Building meaningful relationships with suppliers & manufacturers

* Practitioner-led supplement brand innovationand ingredient sourcing traps - WHY we need knowledgable practitioners developing brands!!

*Fueling yourself cleanly — Allie’s favorite go-to brands

* The ROI of going all-in on CPG + Expo West

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Bonus: Allie is offering 15% off new customer orders at for 4 weeks post-launch with code CHATCPG — a limited-time offer you don’t want to miss. (P.S. Their Daily Basics is a staple in our routine!) ⁠www.shopcoreformulas.com⁠

To connect with Allie Hobson ⁠click HERE⁠

To connect with Core Formulas ⁠click HERE⁠

To purchase Core Formulas w/ code⁠ click HERE⁠

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

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This episode is brought to you by ⁠Accountfully⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!