Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!

These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge.

In this episode, we take a look back at our conversation with motivational speaker and sales trainer, Tony Morris.

Tony shared the importance of finding a 'why' in sales to keep you going, as well as how focusing on your 'whale' can help you find patterns in your work.

To hear the full episode, check out our channel!

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!

These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge.

In this episode, we look back on our conversation with Anna Bella, the now Senior Manager of Sales Development at Snyk.

Early on in her career, Anna was put on a Performance Improvement Plan (PIP), which gave her the push to strive for more.

We discuss her story, how she stood out as an SDR and her advice to young SDRs craving progression.

In this episode of Changing the Perception of Sales, we’re joined by Adam Graham, founder of Gray Matters and an expert in agency growth, to unpack what it really takes to build a high-performing sales function and create a brand that stands out in today’s competitive landscape.

Adam shares his step-by-step advice on building your sales team from the ground up, including where to start and how to make your first sales hires the right way. He dives deep into the secrets of positioning your business so you don’t just compete, you lead. He also explains what it means to be a true challenger brand that knows exactly who it is and how to sell that identity with confidence.

We also get into why your value proposition is everything, how to find your niche in even the most crowded markets, and the crucial importance of aligning your branding and messaging across every platform, from your website to your sales pitches. Adam breaks down why investing in the right processes and CRMs can make or break your growth, and how sales and marketing need to operate on the same calendar with shared goals if you want real results.

Finally, Adam shares his thoughts on why changing the perception of sales isn’t just a nice-to-have, but an absolute necessity for any modern business serious about sustainable success. So, if you’re a founder or sales leader, or just want to understand how sales and branding work together, this is a must-listen.