Today’s conversation is a solo episode, but it’s not a Q&A.

It’s a special episode reflecting on the biggest lessons and insights from making over £1.7M ex VAT of sales during the last financial year between April 2024 and April 2025.

I’ve worked full time in sales now for over a decade after graduating from University in June 2014. Along the way I’ve worked in B2B and B2C sales as well as building my personal brand, social media channels, and this wonderful podcast.

This episode has 12 of the lessons I’ve learnt on how to successfully make sales and many of these will be immediately actionable for you to implement whether you run your own business, work in sales role in an organisation, or just know sales matters to your success and you want to work on it.

I have many other big lessons, insights and templates I’ve saved and written into my presentations and trainings I’ve delivered to individuals and sales teams over the last 18 months as an adhoc sales consultant.

However I am now going to offer this far more broadly and am building out the best video content for my sales masterclass. If you want to learn more on how we can work together to improve your sales skills and results then DM me ’SALES MASTERCLASS’ on LinkedIn or Instagram.

If you want more lessons like this Episode 257 recaps my 13 lessons from £1.1M ex VAT last year.

Today’s episode is sponsored and supported by Hussle. Hussle is the way to get access to 1000s of UK gyms, pools and spas with one simple membership.

If you're an HR professional, wellbeing specialist or small business leader, visit Hussle for companies: ⁠https://bit.ly/4d5SIn7⁠

Or if you're an employee, wishing your company would offer this benefit, visit Hussle for employees: ⁠https://bit.ly/3X8b6po

Connect with Col:

Instagram: ⁠⁠https://www.instagram.com/col.cambro/⁠⁠

Email List - ⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠

Patreon - https://www.patreon.com/colcampbell

Today’s conversation is the return of round table guest Chris Burns, owner of Savage Scholar Consulting.

This time round, we discuss our Red Flags & Green Flags in Brain, Body & Business.

These are things we avoid and stay away and the things we gravitate towards and value.

Expect to learn about why you need to let people do their jobs, stop oversharing, strategically use supplements, link your habits and routines to the idealised version of yourself and much more.

Connect with Chris:

Instagram - ⁠⁠https://www.instagram.com/storyseller_chris/

LinkedIn - https://www.linkedin.com/in/chris-burns-507479183/

Email - ⁠⁠chris@thesavagescholar.com⁠⁠

Connect with Col:

Instagram: ⁠⁠https://www.instagram.com/col.cambro/⁠⁠

Email List - ⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠

Patreon - https://www.patreon.com/colcampbell

Today’s conversation is with George TheTinMen.

George is a content creator, pro-men’s advocate and researcher.

His work is rooted in data, cultural analysis, and a no-nonsense approach to highlighting the growing challenges facing young men in modern society.

We unpack the key statistics, overlooked issues, and cultural narratives that are shaping, and often undermining, men today. From education to mental health, the realities of modern masculinity are explored without the usual sugar-coating.

Expect to learn:

• What drove George to “grasp the nettle” and speak up for men and boys
• The shocking reversal in educational outcomes since Title IX, with young men falling behind for decades
• How the number of young men not in education, employment, or training has soared—up 40% post-pandemic
• Why George believes the political left has abandoned men and boys
• The truth about “toxic masculinity” and how male instincts are misunderstood
• The reality behind the gender pay gap that rarely gets discussed
• Startling statistics on male suicide and why current interventions aren’t working
• Why “talking” about mental health isn’t enough for men—the boiling pot analogy
• The disturbing rise in sextortion cases targeting young men
• The crisis of male role models, with 1 in 4 state schools in England having no male teachers
• Why shoulder-to-shoulder time matters more for men than traditional sit-down talks
• Reflections on mature masculinity and the concept of being of service to others
• The growing issue of male body dysmorphia in the age of social media
• Practical steps to support men’s mental health and challenge harmful stereotypes

If you care about better outcomes for young men and understanding the cultural forces at play, this conversation is a must-listen.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with George:
Insta - https://www.instagram.com/thetinmen/

YouTube - https://www.youtube.com/@thetinmenblog

Connect with Col:
Instagram: https://www.instagram.com/col.cambro/
Email List: https://mailchi.mp/548e38ba5942/colincambro
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Craig Ballantyne.

Craig is an entrepreneur, author of The Perfect Day Formula and The Discipline Manifesto and most recently The Dark Side of Discipline, and widely known as “The World’s Most Disciplined Man.”

We explore the fine line between discipline and dysfunction, how to identify when you’re applying effort to the wrong problems, and how to build sustainable systems that align with your identity. Craig shares tools like the Pyramid of Peak Performance, Effortless Discipline Systems, and his 4-step Unbreakable Standards framework for creating lasting change.

Expect to Learn:

• How a throwaway comment led to Craig being branded “The World’s Most Disciplined Man”
• Why living the book matters more than writing it
• The signs that discipline is becoming dysfunctional or destructive
• How to apply “Level 10 effort to Level 10 problems”
• Why many high-performers are solving the wrong hard problems
• The danger of perverse forms of procrastination
• Why “action begets action” and the importance of early wins
• What a truly effective morning routine includes (and what it doesn’t)
• How personal rules and standards create real freedom
• Craig’s 4-step system for creating Unbreakable Standards
• The full Pyramid of Peak Performance framework
• What “success loves speed” really means — and how to apply it

Today’s episode is sponsored and supported by Hussle. Hussle is the way to get access to 1000s of UK gyms, pools and spas with one simple membership.

If you're an HR professional, wellbeing specialist or small business leader, visit Hussle for companies: ⁠https://bit.ly/4d5SIn7⁠

Or if you're an employee, wishing your company would offer this benefit, visit Hussle for employees: ⁠https://bit.ly/3X8b6po

Connect with Craig:

Insta - www.instagram.com/realcraigballantyne/

Website - https://www.craigballantyne.com/

Connect with Col:
Instagram: https://www.instagram.com/col.cambro/
Email List: https://mailchi.mp/548e38ba5942/colincambro
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Nico Carrillo.

Nico Carrillo is one of the most dangerous Muay Thai fighters on the planet and a rising star in ONE Championship.

Known as “The King of The North,” Nico’s story is one of redemption, discipline, and relentless self-belief.

We go back to where it all started—growing up in Scotstoun, falling into the gang lifestyle, and being involved in a serious incident in his teens.

Expect to learn:

• How Muay Thai became the path that pulled Nico out of gang life and led to full-time fighting—quitting his electrician trade just a month before qualifying
• The mentors and role models who helped shape his mindset and discipline
• The financial realities of building a career in combat sports
• How Nico developed his devastating body shots and skilful clinch work
• What it meant to defeat legends like Nong-O in ONE Championship
• How he bounced back from a first-round loss to Nabil and the decision to move up a weight class
• Why he stays lean, focused, and fight-ready year-round
• Nico’s love for ultra-marathons and what running teaches him about mental toughness
• The influence of David Goggins and how tools like visualisation
• Why we live in a fortunate to learn from experts on podcasts like Alex Hormozi & Chris Williamson
• The impact of his strength and conditioning coach Ross McGaffney and his close relationship with his coach JP Gallacher
• His thoughts on being a role model and the message he’d give to directionless young men in the UK
• The mindset required to reach the top of combat sports and stay there

Expect inspiration, hard truths, and a behind-the-scenes look at what it really takes to make it to the top in combat sports.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with Nico:
Insta - https://www.instagram.com/nicocarrillo_kotn/

Website - www.nicomuaythai.com

Connect with Col:
Instagram: https://www.instagram.com/col.cambro/
Email List: https://mailchi.mp/548e38ba5942/colincambro
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Sasha Yanshin, a data analyst turned content creator whose brutally honest commentary on the UK economy has earned him a loyal audience across YouTube and social media.

Sasha studied Maths at Oxford before going on to work with major organisations like Phones4U, Barclays, Capital One, MBNA, HSBC, Mastercard, RBS, and Tesco Bank. He’s now best known for his YouTube channels Sasha Yanshin and Sasha Takes on the UK, where he cuts through political spin and media narratives to explain what’s really going on with the UK economy.

Expect to learn:

• Why “unexpected” is the most misleading word in economic headlines
• The collapsing UK high street — barbers, vape shops, and money laundering concerns
• The real impact of business rates and National Insurance hikes on small businesses
• Labour’s rumoured wealth tax — will it actually generate revenue or destroy it?
• The hidden truth about National Insurance and how it misleads workers
• How the minimum wage has risen 60% in 5 years, and why that isn’t as helpful as it seems
• UK’s unfunded pension liabilities at 200% of GDP — is this sustainable?
• Wages are up — but why that might not be a good thing
• The brain drain — why global innovators are fleeing the UK
• Why US culture encourages entrepreneurship more than the UK - and how we fix that
• Sasha’s take on AI’s potential economic impact, and what needs to change for the UK to progress

This is a hard-hitting, eye-opening chat about how policy decisions and short-term thinking are affecting your money, your future, and your country.

Whether you’re a business owner, voter, or just someone trying to make sense of what’s happening in the UK, this episode is a must-listen.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with Sasha:
YouTube: https://www.youtube.com/c/SashaYanshin
Sasha Takes on the UK: https://www.youtube.com/@sashatakesonuk
Twitter/X: https://x.com/sashayanshin

Connect with Col:
Instagram: https://www.instagram.com/col.cambro/
Email List: https://mailchi.mp/548e38ba5942/colincambro
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Alex Hobern – content creator, sports presenter, & founder of Flint Social.

Alex has worn many hats over the years, from reality TV to social-first content creation and now carving a space for himself in the world of sports media. But beneath it all is a personal story of identity, reinvention, and fatherhood.

We explore how Alex felt lost until his 30s – a sentiment increasingly shared by many in our generation – and how reconnecting with childhood interests and passions led to a meaningful career shift. This episode dives into the realities of building a personal brand while raising a child and staying true to your values online and off.

In this episode we cover:

• How Alex transitioned into sports presenting
• The balance between being authentic and professional on camera
• Working alongside heroes like Lawrence Dallaglio & Marcus Smith
• What it would take to make presenting a full-time career
• Fatherhood, identity, and what it means to lead by example
• Navigating “Dadfluencer” life & social media boundaries with your child
• Fitness routines as a Dad
• Dialling in for peak performance with Puresport electrolytes & CBD roll-ons
• Winning The Circle in 2018 and how it changed things
• Launching Flint Social to produce premium, authentic video content

Whether you’re a new parent, a creator navigating modern media, or someone trying to find your way into a more meaningful life — Alex’s story will resonate deeply.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with Alex Hobern
Instagram: https://www.instagram.com/alexhobern
TikTok: https://www.tiktok.com/@alexhobern

Connect with Col:
Instagram: https://www.instagram.com/col.cambro
Email List: https://mailchi.mp/548e38ba5942/colincambro
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Oli Patrick.

Oli is a world-renowned physiologist and expert in proactive health and energy management.

Oli is one of the UK’s leading voices in preventative healthcare, known for delivering some of the most comprehensive health screenings in the world. He’s also the host of The Energy Equation podcast, where guests undergo physiological testing before discussing how they manage energy, stress, and performance.

In this episode, we explore:

• How Oli defines "energy" — and why it’s more than just feeling awake
• The nervous system states that determine whether you’re calm or primed for threat
• Why stress is essential for performance and how it affects our physiology
• The three real causes of stress: heat, noise, and physical load
• What Oli has learned from testing elite performers like Sir Steve Redgrave, the Stoltman Brothers, and Spencer Matthews
• How REM sleep emotionally regulates us, supports resilience, and influences decision-making
• Common myths around blue light, magnesium, and evening routines
• Why lifestyle interventions such as movement, nutrition, and supplements matter more than we think
• The role of hot and cold therapies in recovery and healthspan
• How to approach health testing and self-awareness for longevity and vitality

Whether you're an athlete, entrepreneur, or just want to optimise your physical and mental performance, this conversation provides a science-backed roadmap for understanding your body and managing energy in the modern world.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with Oli:
Instagram – https://www.instagram.com/_olipatrick/
Podcast – https://podcasts.apple.com/gb/podcast/the-energy-equation/id1672482532
Website – www.oliverpatrick.com/

Connect with Col:
Instagram – https://www.instagram.com/col.cambro
Email List – https://mailchi.mp/548e38ba5942/colincambro
Patreon – https://www.patreon.com/ColCampbell