Think you are eating healthy? Think again. While our plates may be full, they often lack essential nutrients like zinc, iron, and protein due to declining soil quality. This hidden hunger—where food is available but lacks proper nutrition—is a growing concern.

Better Nutrition is tackling this problem at its root. Instead of artificial fortification, they’re empowering farmers to grow naturally nutrient-rich grains, making better nutrition effortless and accessible for every Indian household.

In this episode of, we sit down with Prateek Rastogi, founder of Better Nutrition, to explore how biofortification is reshaping India’s food landscape and why the right nutrition is about more than just what’s on your plate.

Discussion Highlights:🔹The surprising truth about nutrition gaps in Indian diets.

🔹Why biofortification is a game-changer compared to artificial fortification.

🔹Stories of farmers whose lives have transformed through Better Nutrition.

🔹How 15,000+ farmers and rural micro-entrepreneurs are driving this movement.

🔹The future of Better Nutrition—new products, partnerships, and policy impact.

If your organisation is dedicated to driving positive social change, we want to hear from you.

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