In this episode of CRO Spotlight, host Warren Zenna interviews Chelsea Olsen, founder of CLOHZ, who specializes in helping businesses enhance their sales pipelines through effective LinkedIn strategies. Chelsea shares her entrepreneurial journey, detailing how she transitioned from corporate roles to establishing her consulting business focused on sales and lead generation.

The conversation emphasizes the merging of sales and marketing in today's landscape. Chelsea argues that successful selling requires not only outreach but also valuable content that aids potential clients in their research. This shift reflects the changing behavior of buyers who increasingly seek information before engaging with sales representatives.

Warren and Chelsea discuss the mindset required for problem-solving in sales, highlighting how personal experiences shape resilience and adaptability. This insightful dialogue offers listeners practical strategies for integrating social selling into their approaches, ultimately inspiring revenue leaders to navigate the complexities of modern business growth effectively.

In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna welcomes Dayna Williams, the Chief Experience Officer at The Myers-Briggs Company and author of The Diligence Fix. Warren and Dayna dive deep into the challenges of the modern CRO role, exploring how the relentless pursuit of top-line revenue often undermines long-term success. Dayna shares her unique approach to navigating the complexities of the CRO role, emphasizing the importance of simplification and alignment in creating a sustainable go-to-market strategy.

Dayna draws from her extensive experience working with CEOs and sales leaders to discuss the pitfalls of focusing solely on sales targets and tracking, while neglecting the critical infrastructure needed to support stable growth. She highlights the necessity for CROs to move beyond their comfort zones, encouraging leaders to gain a holistic understanding of marketing, customer success, and revenue operations to effectively drive alignment across the organization.

Warren and Dayna also discuss the growing disconnect between companies and their customers in the age of AI and automation. They advocate for a renewed focus on service and relationship-building as a strategic differentiator, arguing that human connection will be more important than ever in the coming years. This episode is a must-listen for current and aspiring CROs, as well as CEOs looking to build more resilient and customer-focused organizations.

In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna engages in a candid conversation with Kristen Habacht, the Chief Revenue Officer at Typeform. Kristen shares her unconventional journey into the CRO role, starting from an office manager position to leading revenue teams in top tech companies. She discusses the evolving nature of the CRO position, highlighting how her path was shaped by a desire to have a seat at the executive table and to lead organizations with a holistic approach to revenue generation.

Kristen and Warren delve into the challenges and opportunities that come with the relatively new and undefined CRO role. They explore the importance of integrating marketing, sales, and customer success under one revenue umbrella, particularly in a product-led growth (PLG) environment. Kristen shares her strategies for building trust and collaboration among cross-functional teams, emphasizing the need for a CRO to be the CEO of the revenue operation, ensuring that every part of the funnel works seamlessly to enhance the customer journey.

The episode also touches on the strategic importance of partnerships and integrations in scaling a company, especially within the PLG framework. Kristen offers valuable advice for aspiring CROs and business leaders on how to effectively navigate the complexities of the role, build strong teams, and maintain a customer-centric approach. Tune in to gain actionable insights on driving growth and fostering a unified revenue strategy.