In this episode of CMOs Unscripted, host Lisa Martin welcomes Denise Persson, CMO of Snowflake, to discuss how AI is transforming the marketing function. Denise shares how her team has moved from experimentation to measurable impact, driving efficiencies across content creation, SDR enablement, and pipeline forecasting. With nearly 30 years in tech marketing, Denise offers bold insights into the future of hyper-personalization, trust, and the evolving role of marketers in an AI-first world.

Key Takeaways:

• AI-Powered Efficiency: Snowflake has seen up to 80% time savings in content prep and 60% gains in SDR workflows, transforming productivity across the org.

• Hyper-Personalization at Scale: AI enables marketers to deliver contextually relevant offers at the right time, improving both B2B and consumer experiences.

• Real-Time Pipeline Optimization: Predictive models help Snowflake forecast pipeline health across territories and reallocate resources before gaps emerge.

• Building a Culture of Innovation: The Marketing AI Council drives strategic experimentation and cross-functional education, ensuring Snowflake stays ahead of the curve.

• Trust as a Competitive Advantage: Transparency in data usage is key to earning customer trust and driving responsible AI adoption.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

In this episode of CMOs Unscripted, host Lisa Martin sits down with longtime AI in marketing advocate and CMO of Dynatrace, Laura Heisman. With more than three decades of experience building brands and businesses, Laura shares how AI is reshaping B2B marketing - from productivity gains to deeper customer insights- while emphasizing the importance of human potential and community.

Laura dives into the evolution of AI Marketing Councils, the integration of AI into existing marketing platforms, and the critical balance between speed and thoughtfulness. She also offers practical advice for CMOs looking to embrace AI and drive measurable business impact.

Key Takeaways:

• Why AI is essential: Embracing AI to stay competitive, without losing the human touch.

• Building AI Marketing Councils: How cross-functional teams drive innovation and intentional strategy.

• Measuring AI’s impact: Real-world Dynatrace ROI: 3x content output, 2x faster translations, richer targeting.

• Integrating AI into workflows: Embedding AI into your CRM, automation, and data platforms.

• Future-forward marketing: Bite-sized content, storytelling, and evolving customer expectations.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

Artificial intelligence is reshaping marketing - and with it, the language we use to connect, convert, and cultivate trust. In this episode of CMOs Unscripted, host Lisa Martin sits down with Emily Foley, Chief Marketing Officer of Cisco Capital, to explore the subtle but powerful influence of words in AI model training.

Together, they unpack how marketers can leverage tone, empathy, and intentional language to train AI responsibly and reduce bias. Emily shares real-world examples from Amazon, IBM, and Google, as well as Cisco’s own ethical frameworks for inclusive AI development. From behavioral intent prediction to human-centered personalization, this conversation is a compelling reminder: marketers don’t just feed the models—they shape them.

Key Takeaways:

• AI as a Marketing Force Multiplier: Hyper-personalization, dynamic recommendations, and behavioral intent mapping are revolutionizing customer engagement.

• Human Behind the Data: AI must interpret, not just collect, data with emotional intelligence to create relevant experiences.

• Tone & Language Shape AI: The words marketers use directly influence model training. Inclusive, empathetic language helps reduce bias and exclusion.

• Real-World AI Bias Examples: From Amazon’s scrapped hiring tool to IBM’s inclusive datasets, Emily highlights how biases can creep on, and how auditing protects fairness.

• Marketing's Ethical Responsibility: Emily advocates for cross-functional collaboration and frameworks that prioritize transparency, fairness, and privacy.

• Emerging Trends: Conversational AI, sentiment analysis, and natural language processing are making digital engagement feel increasingly human.

Whether you’re refining your AI strategy, leading digital transformation, or building trust through customer-first marketing, this episode is a masterclass in responsible, inclusive leadership. Watch now on YouTube and subscribe for biweekly episodes featuring the world’s top CMOs.