On this episode of Business Over Beer, I sit down with Yvonne Murray — the voice (and lens) behind the popular Milwaukee Beer Blog 🍻. What started as a fun way to share her beer pics turned into something much bigger: an influential voice in Milwaukee’s craft beer scene.

Yvonne opens up about how she built her following organically while juggling grad school, a career in nursing, and life with her husband and their very social dog, Woody 🐶. We talk about:

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• The moment she realized beer blogging could be something more
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• Her favorite styles (spoiler: blond ales and West Coast IPAs)
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• Why brewery atmosphere matters just as much as the beer
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• The surprising impact of a thoughtful Instagram post
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• And what she hopes is next for the beer community in Milwaukee and beyond
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Plus, we dive into the importance of supporting small breweries, why social media content isn’t as effortless as it looks, and how the Midwest's blue-collar roots are baked into its beer culture.

This episode is for the beer lovers, content creators, and anyone who believes that building community can start with something as simple as sharing a pint.

🎙️ Listen now: www.bizoverbeer.com

🔗 Linktree: linktr.ee/BizOverBeerPodcast

📲 Follow us:

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• IG: @bizoverbeerpodcast
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• TikTok: @bizoverbeer
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• X: @bizoverbeer
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• Follow Ben: @ben_surratt
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• Follow Yvonne: @milwaukeebeer.blog
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📬 Questions or collab inquiries?

Email Ben at ben@bizoverbeer.com

#BusinessOverBeer #MilwaukeeBeerBlog #CraftBeerCulture #BeerInfluencer #SupportLocalBreweries #WisconsinBeer #BeerBloggers #WomenInBeer #DrinkLocal #MKEBeerScene #PodcastEpisode #MidwestVibes #CommunityOverCompetition #BeerDogApproved #BreweryVibes

After a few months of trying to line up schedules, I finally got to sit down with Jared, the creator of Wisco Dive Bars — and it was absolutely worth the wait.

In this episode of Business Over Beer: Midwest Edition, we dive into Jared’s journey building Wisco Dive Bars, a passion project that shines a spotlight on the character, culture, and charm of Wisconsin’s legendary dive bar scene. From the spark of inspiration to navigating sponsorships, community impact, and the challenge of balancing a full-time job with a growing brand — Jared keeps it real, honest, and deeply authentic.

We talk about:

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• The origin and mission behind Wisco Dive Bars
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• What makes a dive bar a true dive
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• His connection to small business and local community
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• How Wisconsin culture fuels everything he creates
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• The hustle of building a brand on the side
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• And where he hopes to take it next
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This conversation is full of laughs, reflection, and genuine admiration for the bars and people that make Wisconsin what it is.

🔗 Website & Links

Listen now: www.bizoverbeer.com

All platforms & socials: linktr.ee/bizoverbeerpodcast

📣 Follow Business Over Beer

Instagram: @bizoverbeerpodcast

Facebook: Business Over Beer

TikTok: @bizoverbeer

Email: bizoverbeer@gmail.com

📣 Follow Wisco Dive Bars

Instagram: @wiscodivebars

More: linktr.ee/wiscodivebars

#WiscoDiveBars #BusinessOverBeer #WisconsinPodcast #CraftBeerCulture #MidwestPubs #SupportLocalBars #DiveBarWisconsin #BarstoolStories #EntrepreneurLife #BeerWithAStory #BizOverBeer #PouringInTheHeartland 🍻

In this special hometown(ish) episode, Ben sits down with the passionate team behind Yard 65, Kiel’s new brewery and events space that’s already turning heads in the Wisconsin craft beer scene.

Although Ben didn’t grow up in Kiel, it’s the town where he graduated high school — and one that still holds a special place in his heart. So coming back to sit down with Corey, Jason, and Jenny, the trio behind Yard 65, was more than just another interview… it was a full-circle moment.

We talk about:

🍺 The inspiration behind Yard 65

🏛️ Reviving the historic AA Laun building

🔥 The challenges of launching a brewery from scratch

🎉 Creating a space that’s more than just beer — it’s community

💡 Dreams, laughs, and some seriously tasty pours

This is a story about vision, hustle, and hometown pride — the kind that defines what Business Over Beer is all about.

Spotify | YouTube | Apple Podcasts | www.bizoverbeer.com

🔗 All Links: linktr.ee/Bizoverbeerpodcast

📸 Instagram: @yard65kiel

🌐 Website: www.yard65.com

📲 Instagram: @bizoverbeerpodcast

🧢 TikTok: @bizoverbeer

🐦 X: @bizoverbeer

📸 Follow Ben: @ben_surratt

💡 Follow Passages to Success: @passagestosuccess

Special Thanks to:

Video Producer Johnny Concepcion aka @johnny_flics

Drone and Audio Producer Tiernan Deppiesse aka @tdw_920

#BusinessOverBeer #MidwestEdition #Yard65 #CraftBeerPodcast #KielWI #PouringInTheHeartland #BreweryDreams #SupportLocalBeer #WisconsinBreweries #BrewedInWisconsin