Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Richard Lindner take a look at the current trend of running businesses with ultra-lean teams, the role of AI in operational efficiency, and the real impact these choices have on business value and potential for acquisition. Whether you’re a founder, operator, or executive looking to optimize your team, scale profitably, or prepare your business for sale, this episode is packed with insights on balancing technology, human capital, and long-term growth.

Highlights:

"It’s a badge of honor to operate with as few people as possible."

"If you’re a lifestyle business, build a lifestyle business. If you’re building to sell, you’re selling the ability to execute."

"Trying to be lean in customer support is usually to give poor customer support."

"Small businesses that are overly lean are just not going to be as marketable as companies that have redundancies."

Timestamps:

00:00 – Introduction

01:05 – The Lean Team Trend: Entrepreneurs and the new badge of honor

02:44 – Three Business Models: Lifestyle, lean tech, and scalable teams

05:49 – Technology as Amplifier: Roles for tech and humans

08:13 – The Customer Support Cautionary Tale: $40M savings gone wrong

12:16 – Human Touch in Customer Service: Why empathy matters

15:45 – Transferable Value: The importance of cross-training and redundancy

19:28 – Critical Roles for Lean, Profitable Companies: Finance, marketing, sales, and tech

24:26 – Departmental Tech Specialists: Bridging humans and AI

30:16 – Digital Marketer’s AI Solutions: How to get started and who it’s for

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the emerging trend of rolling up traditional businesses and supercharging them with AI. They discuss the opportunities and pitfalls of this strategy, offer advice for old-school business owners, aspiring platform companies, and investors, and share real-world examples of value creation through AI integration. This episode is perfect for entrepreneurs, business owners considering acquisitions, and anyone curious about the intersection of AI and business growth.

Highlights:

"Roll ups fail at the integration level, and the integration is really what systems do we have to do that?"

"If you don't invest in up-leveling and AI-fying your business now, you'll be acquired on the cheap."

"The basic building blocks of why you would do a roll up, applied with AI and tech, make perfect sense to me."

"If you're planning on just shutting it down or letting it die a slow and profitable death, then cool. But if it's longer than that, you either have to get on the bus or face being put out of business."

Timestamps:

00:00 Introduction

04:15 AI and Roll-Ups: Success and Failure

07:16 Advice for Old-School Businesses

10:30 Investor Strategy and Execution

16:05 Management and Systems for Roll-Ups

17:56 Investor Strategy: Mergers and Acquisitions

20:52 Value Addition through AI

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If you’re a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.

Highlights:

“I’ve never once in my entire life heard a small business owner use the word ‘resilience.’”

“If your offer is confusing, it’s not going to work, simplicity wins right now.”

“AI is the single biggest disruptive event any of us have ever experienced.”

“Let people buy the way they want to buy.”

Timestamps:

00:00 - Introduction

01:36 – Salesforce Report: Hype or Help?

03:57 – Do Business Owners Really Say ‘Resilience’?

05:14 – AI Adoption: Fear of Losing the Human Touch

07:38 – What Are the Real Top Challenges?

11:07 – How Macroeconomics Impact Sales

15:23 – Simplifying Offers for Better Results

17:41 – Creating a ‘Happening’ to Re-Engage Customers

21:05 – AI-ifying Your Business: Pivot or Perish

28:04 – Acquisitions: The Private Equity Playbook for SMBs

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

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Welcome to a new episode of Business Lunch!In this episode, Roland Frasier and Ryan Deiss dive into "the great flattening"—the radical shift where AI enables entire departments, and even companies, to be run by a single person. They explore real-world examples from tech and traditional industries, discuss the risks and rewards of this new model, and offer practical advice for leaders and entrepreneurs. If you're a business owner, manager, or anyone interested in the future of work, this episode is for you!

Highlights:

"What if the highest performing marketing team at your company was actually just one person?"

"AI is compressing entire departments into individual 'departments of one.'"

"The coordination tax is the overhead of meetings, getting along, and not getting along."

"This may be the end of the middle manager and the rise of the player-coach."

Timestamps:

01:41 – Introducing "The Great Flattening" Concept

02:30 – WhatsApp: $345M Value Per Employee

03:30 – Midjourney & Cursor: Creative and Dev Pancakes

07:21 – The Coordination Tax Explained

11:18 – Team Size, Efficiency, and the Two Pizza Rule

14:25 – AI Agents Replacing Marketing Teams

22:35 – Risks of Single-Person Departments

26:53 – The End of Middle Management?

37:19 – The Pancake Test: Is Your Department "Pancakeable"?

54:20 – Digital Marketer’s Department of One Beta Program

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.

Highlights:

"The quickest way to drown out negativity is with an abundance of positivity."

"The Lord puts you into these situations knowing you can handle them. It's a test."

"Hard makes you resilient. Soft and easy doesn't make you resilient."

Timestamps:

00:00 - Introduction

02:30 - Current Economic Trends

05:00 - Seasonal Slowdowns

10:00 - Strategies to Combat Slowdowns

15:00 - Leveraging Internal Resources

20:00 - Creative Marketing Ideas

25:00 - The Importance of Not Panicking

30:00 - Enhancing Offers and Bundles

35:00 - Acquisition Opportunities

40:00 - Long-Term Planning and Testing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the importance of taking real vacations as entrepreneurs and business owners. They share personal stories about extended time off, discuss the dangers of burnout, and offer practical advice on setting boundaries and making rest a non-negotiable part of your business life. The conversation covers how stepping away can reset your habits, boost creativity, and ultimately make you more productive and fulfilled. This episode is a must for entrepreneurs, business owners, solopreneurs, and anyone feeling overwhelmed by their work. If you struggle to take time off, feel burned out, or want to learn how rest can actually help your business thrive, this conversation is for you.

Highlights:

“You have to not let your work schedule bully you.”

“Burnout happens when you run out of options and get super hyper resentful of the business.”

“Rest is work. You actually are more productive when you take some time off.”

“If you’re in a state of extreme burnout, before you do something drastic, take at least one week off.”

Timestamps:

00:00 - Returning from Vacation: Setting the Stage

00:38 - The Value of a 30-Day Break

00:54 - Off-Peak Living and Family Scheduling

03:55 - Work Expands to Fill Your Time

07:18 - There’s Never a Perfect Time for Vacation

0:09:22 - Burnout and Resentment: The Real Cost

0:10:54 - Teams vs. Solopreneurs: The Vacation Impact

14:11 - Why Your Business Exists to Serve You

19:18 - Staycations and Non-Negotiable Time Off

21:58 - Advice for Burnout: Take a Break Before Quitting

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham.

Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.

Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.

Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.

HIGHLIGHTS

"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred."

"You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody."

"It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it."

TIMESTAMPS

00:00: Introduction

01:49: Writing with a partner

07:27: Monetizing content

12:17: Branding

16:55: Book Marketing

19:30: Non-traditional launch strategies

24:53: Referral Tactics

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .

Highlights:

"Sales motion impacts offer structure."

"You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else."

"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."

Timestamps:

00:00 - Problem Agreement

04:05 - Shifting Sales Strategies

05:07 - Sales Motion and Offer Structure

07:30 - Ad Cost Challenges

10:00 - Sales Assist and Sales Function

11:45 - Levels of Awareness

13:20 - Problem Awareness to Solution Awareness

14:40 - Crafting Effective Lead Magnets

15:50 - Adapting to Market Changes

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉