In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into:

• What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around?
• What’s one piece of advice that sounds smart—but actually holds entrepreneurs back?
  
  

This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life.

All my resources: www.andyisom.com

Richies resources: https://richienorton.com/

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.

Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.

This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.

Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I’ll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.