• Building the brands of Tomorrow

  • 著者： Ruth Fittock
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Building the brands of Tomorrow

著者： Ruth Fittock
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  • How do you build the brands of tomorrow? What makes a tomorrow brand?

    Here at Tomorrow Brands we know about brand building, having launched brands including popchips, smartwater & vitaminwater in the UK. In this podcast we'll be in conversation with people behind some of the fastest and most exciting brands both sides of the pond, and some of the hidden figures and experts in FMCG too.

    We'll talk marketing strategy, entrepreneurial thinking, lift the lid on some of the most successful launches in FMCG today and be inspired by new ideas and thinking
    Ruth Fittock 2024
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あらすじ・解説

How do you build the brands of tomorrow? What makes a tomorrow brand?

Here at Tomorrow Brands we know about brand building, having launched brands including popchips, smartwater & vitaminwater in the UK. In this podcast we'll be in conversation with people behind some of the fastest and most exciting brands both sides of the pond, and some of the hidden figures and experts in FMCG too.

We'll talk marketing strategy, entrepreneurial thinking, lift the lid on some of the most successful launches in FMCG today and be inspired by new ideas and thinking
Ruth Fittock 2024
クッキング リーダーシップ アート 経済学
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  • The 6 principles of Entrepreneurial Thinking

    The 6 principles of Entrepreneurial Thinking
    2024/10/16

    In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly discuss the concept of 'Day One Thinking' and how entrepreneurial principles can be applied to brands of all sizes. They explore the importance of customer obsession, defining success across departments, fostering personal responsibility, and the significance of small details in marketing. The conversation emphasizes the need for brands to embrace risk, balance processes with creativity, and challenge the status quo to remain relevant and engaging in a competitive market.

    We discuss how...

    • Understanding your customer is a superpower for brands.
    • Defining success with unified KPIs enhances collaboration.
    • Fostering autonomy in teams leads to greater accountability.
    • Small details in marketing can create significant impact.
    • Taking risks is essential for capturing consumer attention.
    • Processes should not stifle creativity and innovation.
    • Challenging the status quo can lead to new opportunities.
    • Every touchpoint with the consumer is a chance to engage.
    • Brands must adapt quickly to remain relevant.
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    22 分

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