Join us in this inspiring episode as we delve into the incredible life story of Bruce Cardenas, a man who has navigated through the realms of military service, law enforcement, and entrepreneurial success. From his early aspirations of becoming a police officer to his transformative years in the Marine Corps and his significant role in the business world, Bruce's journey is a testament to resilience, mentorship, and the relentless pursuit of purpose.
0:00:00 - Journey of Honor and Commitment
Introduction to Bruce Cardenas and his philosophy of bringing value to others.
Influences of Bruce's Vietnam vet father and other community leaders.
Early aspirations of becoming a police officer and the advice to join the Marine Corps.
Impact of Bruce's older brother Johnny and a local Reverend.
0:07:01 - Influential Men Guiding Life Choices
Key figures shaping Bruce's life before and after the Marine Corps.
Bruce's visits to his brother in county jail and the lessons learned.
Guidance from a priest and the encouragement of his best friend Jim.
The significance of the police chief and priest attending Bruce's graduation.
0:14:43 - Unforeseen Paths Toward Service
Bruce's journey through unexpected mentorship and opportunities in the Marine Corps.
Assignment to a security detail with the State Department and Secret Service.
The importance of punctuality and reliability in shaping Bruce's career path.
0:19:18 - Learning Empathy in Law Enforcement
Bruce's experiences as an LAPD officer, starting with his first day at the police academy.
The impact of the Rodney King incident and working with colleagues of questionable integrity.
Lessons from a Vietnam vet training officer on listening and observation.
Developing empathy and understanding people from different walks of life.
0:28:14 - Entrepreneurial Journey With Celebrity Connections
From a chance encounter with a retired Beverly Hills sergeant to establishing a successful security business.
Protecting high-profile clients like Arnold, Stallone, and Madonna.
Overcoming financial crises and personal tragedies.
Meeting Shannon Penna and the introduction to homemade protein bars.
0:33:32 - Building Businesses Through Relationships
Bruce's role in a company that sold for a billion dollars.
Working on the set of the Kardashian show and unexpected invitations.
Emphasis on teamwork, lessons from mistakes, and the importance of a customer-centric approach.
0:43:22 - Protein Waffle Creation and Journey
The heartfelt story of creating a special protein waffle during family cancer treatments.
Nutritional benefits of the waffle and the support received.
Encouraging listeners to follow Bruce Cardenas on Instagram for more inspiration.
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