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Building a B2B Marketing Strategy from Scratch
- 2024/09/16
- 再生時間： 24 分
- ポッドキャスト
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サマリー
あらすじ・解説
Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.
Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!
Timecodes:
01:03 Early Marketing Strategies at TalentUp
03:46 Effective Strategies and Lead Generation
07:01 Creating an Effective Blog
09:28 Tools and Campaigns
17:47 Challenges and Data-Driven Marketing
20:34 Salary Trends in Marketing
23:23 Advice for Aspiring Marketers
24:50 Blitz Questions and Wrap-Up
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Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/
Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
Check marketing salaries: TalentUp.io