In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen leader, or a trusted advisor, this conversation offers practical insights into building a legacy that lasts.

Key Topics Discussed

• Define purpose as a strategic decision-making tool for succession and business planning.
• Identify common blind spots family businesses face during succession, especially emotional and interpersonal dynamics.
• Shift the mindset from ownership dependency to creating a transferable business with systems, leadership, and brand equity.
• Explore the connection between brand and exit value, and how brand reputation impacts potential buyers, employees, and industry peers.
• Recognize the importance of personal readiness, including emotional detachment and identity beyond the business.
• Develop future leaders by valuing different leadership styles, encouraging external experience, and committing to mentorship.

Connect with Christy Maxfield at purposefirstadvisors.com or on LinkedIn.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.

Key Topics Discussed

• Navigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.
• Building operational excellence by implementing structure, training, and cross-departmental communication.
• Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.
• Listening to customers to balance tradition and innovation in product development and branding.
• Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.
• Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.

Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com
Learn more about Casa Sanchez Foods

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands, host Meghan Lynch interviews her son, Henry, the founder of Henry’s Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, the mindset that keeps him going, and the belief that anyone, no matter their age, can make a difference. This heartwarming and surprisingly tactical conversation is a reminder that the next generation of entrepreneurs may be more ready than we think.

Key Topics Discussed

• Launch a purpose-driven venture at any age – How Henry turned a simple recycling idea into a mission to help others.
• Identify and act on social needs – The real-life inspiration behind Henry’s business and the community issue he wanted to solve.
• Turn redemption into revenue – Henry’s practical steps to fund his care packages include strategic decisions like crossing state lines for better rates.
• Inspire customer loyalty – Creative reward systems and poster campaigns that engage donors and encourage repeat participation.
• Build a team and stay motivated – The role of friends, mentors, and a clear mission in keeping momentum alive.
• Lead with hope and clarity – Henry’s reflections on goal setting, resilience, and what it means to “start tiny.

Connect with Henry Lynch at HenrysRecycling.org

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy