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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

著者： Big Podcast
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 Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."Big Podcast マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 666

    Episode 666
    2025/07/15

    Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ...

    Big Ideas in This Episode

    • Burnout: when podcasting’s dream turns to nightmare
    • "Hot wife, nice car ... still empty"
    • Podcast success: crave more, never satisfied
    • Why podcasters secretly fear real change
    • Breaking down your podcast: destruction before growth
    • “Deliver what people want” or perish
    • Relaunch your show: controlled chaos fuels massive growth

    Why You Should Listen

    • The secret mindset shift that turns podcast burnout into a superpower (and why most podcasters will never do it)

    • Is your show a “devil in disguise”?—why what glitters on the outside could be draining you dry on the inside

    • Why successful podcasters with hot cars and hotter spouses still wake up dreading the mic—and how to make sure it’s not you

    • The hidden cost of popularity: The shocking reason top podcasters like Mark Manson and Marc Maron burn out—and what to steal from their epic pivots

    • Why your refusal to change is the #1 reason you’re not making more money (and what you can do TONIGHT to fix it)

    Episode Timestamps

    • [00:00] “666” — Why podcasting can feel like hell on the inside, even when things look good on the outside

    • [00:02:24] The hidden truth about burnout and depression in podcasting — and why you’re not alone

    • [00:03:37] Why top podcasters like Mark Manson and Marc Maron walked away from hugely successful shows

    • [00:06:01] “I just want more listeners, more money ... but I don’t want to change anything” — The hard truth about podcast growth

    • [00:08:11] Why most podcasters stop short of real change (and how David plans to break the cycle)

    • [00:09:15] The secret power of launching and relaunching — and why a hard deadline can change everything

    • [00:12:04] “People should change. Podcasts should change.” A challenge to every podcaster feeling stuck

    You want these links ...

    • Subscribe to Build a Big Podcast
    • See Big Podcast AMP for personalized podcast growth assistance

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
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    13 分
  • Audio vs. Video (Insider 239)

    Audio vs. Video (Insider 239)
    2025/07/02
    Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into irresistible content Craving validation? Dodge it for real podcast growth Why You Should Listen The dirty little secret behind “expert” podcasting advice – discover who’s really pulling the strings (and how their hidden agendas can sabotage your show) The truth about audio podcasting’s “death” – why the YouTube push is making millions of creators rich … and millions more look like suckers How to grow your audience—even if the world says your podcast niche has “peaked” The single biggest mistake podcasters make when trying to get listeners hooked (and how a book-selling trick can double your downloads overnight) How showing your audience exactly what to do can create an army of obedient fans…without lifting a finger The Golden Girls’ ultimate backstage feud and the priceless lesson for every co-hosted show (ready to weaponize friction?) What Gavin Newsom knows about podcasting for power and how political beasts are using this platform to bypass the gatekeepers and reel in more control How to flip tension and drama into irresistible, binge-worthy content (just like top politicians and TV shows) The ugly truth about asking “What do you think of my podcast?” and why most podcasters are begging for the wrong praise How to extract brutally honest feedback and turn it into your podcast’s secret growth weapon (while your competition avoids the mirror) Why some of the world’s biggest podcasts survive even when the hosts hate each other’s guts and how you can swipe their method to keep the money rolling in The “step-by-step” video hack that nearly guarantees more subscribers, reviews, and rabid listeners (even if they don’t know how to use a podcast app) Podcasting publishing frequency exposed: Is more always better, or will flooding your feed turn listeners into zombies? How to tap into the seven deadly sins—envy, greed, lust for power—to engineer episodes nobody can resist sharing How to use your podcast to overthrow traditional media, silence your critics, and build a cult-like audience that follows your every word Episode Timestamps [04:27] The truth behind “audio is dead”—why a well-known podcasting expert says it (and why you shouldn’t trust him) [05:45] What LASIK eye surgery and disposable diapers can teach you about podcast growth [07:33] The shockingly simple way to double your audience (and why most podcasters never do it) [09:55] Behind the scenes at The Golden Girls: Betty White and Bea Arthur’s secret feud—and what it means for your podcast partnerships [13:15] How political enemies create viral podcast moments—what Gavin Newsom and Charlie Kirk can teach you about tension on your show [15:57] The hidden danger of asking, “What do you think of my podcast?”—and what most podcasters really want to hear [20:55] The doctor’s visit nobody wants to talk about: why hearing harsh truths is the key to leveling up your podcast You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 239 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    23 分
  • 20 Years in Radio (Insider 238)

    20 Years in Radio (Insider 238)
    2025/06/27
    Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why You Should Listen How “being present in the moment” can make your interviews fly by—and your listeners lust for more The 20-year secret to podcast longevity most podcasters don’t want you to know The “one to one method” proven to turn every listener into a passionate fan hanging on your every word Why celebrating your wins (even if you hate celebrating) gives you unstoppable momentum How a Hollywood celebrity can promote your podcast—without blowing your budget or your mind A D-list hack: Let forgotten stars lend you their fame and turn envy into audience growth The invisible co-host trick that makes your audience feel like they control your podcast (and love you for it) The “audience as puppet master” principle for harnessing feedback and steering your show straight to profit How to build a cult-like following by getting listeners to connect, collaborate, and crave each other’s attention The single easiest way to supercharge your email list … with contests so addictive people beg to get in The ruthless email-gathering secret no major podcaster will talk about in public How to cut promotion effort in half by riding the power of giveaways and instant gratification The tools you need to conquer your niche and devour your competitors—without spending a fortune Why obsessing over the perfect mic is a sucker’s game—and where the real riches are created The $60 setup that makes you sound like a broadcasting god while lazy podcasters waste thousands on gear Episode Timestamps [00:03] Why time speeds up (or slows down) on memorable podcast interviews—and how being “present in the moment” changes everything [04:03] The accidental moment that launched David Hooper’s 20-year podcasting career and what you can learn from it [05:23] How celebrating milestones—or not—can secretly impact your podcast longevity and mindset [06:59] Lessons from joining SiriusXM: Why jumping into live national radio after years of syndication is a game-changer [08:13] How to use celebrity shout-outs from Cameo to instantly boost your podcast’s credibility and listener buzz [11:56] The “one to one method”—why podcasts fail when hosts talk to a ‘crowd’ instead of an individual listener (and how to fix it) [17:58] The truth about spending money on your podcast—why upgrading your microphone probably won’t get you more listeners or credibility You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 238 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    23 分

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