Hector Garcia summarizes the key takeaways from all seven episodes of this series. Discover the most important things accounting firm owners need to know about positioning, the business model, technology, sales process & onboarding, value pricing & offering guarantees, attracting & retaining talent, and innovation.

Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountant

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• (00:00) - Build A Focused Firm Episode 08
• (00:05) - Intro and thank you to our sponsor, Avalara
• (03:43) - Series recap and practice management
• (04:11) - Positioning
• (16:55) - Business Model
• (20:44) - Thank you to our sponsor, Avalara
• (22:04) - Technology
• (27:01) - Why aren't more tax softwares cloud based?
• (29:34) - Sales process and onboarding
• (32:19) - Value pricing and offering guarantees
• (37:27) - How do you value price tax returns?
• (41:25) - How do you scope these types of engagements?
• (44:21) - Attracting and retaining talent
• (48:42) - Innovation
• (52:08) - Practice management "system" and software
• (58:51) - CRM's and things to consider before deciding
• (01:06:21) - Designing a workflow
• (01:11:39) - How to pick your practice management software
• (01:14:31) - Some questions about employees and their training
• (01:21:19) - How would you get CAS clients in a practice that mainly does 1040s?
• (01:29:23) - Wrap up and how to earn free CPE

Thanks for watching or listening to the final episode of this series!
For more, visit earmarkcpe.com/focus

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Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

We ask the question: "What if Disney started a cloud accounting firm?"

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Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.

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• (00:00) - FF 7 : Inovation Thought Experiment
• (00:32) - Introduction and what this episode will cover
• (01:25) - Thank you to our sponsor, Avalara
• (04:47) - Lets talk about innovation
• (06:18) - Inspiration bookshelf
• (11:28) - Quick recap of what the first 6 episodes of this series covered
• (12:59) - Peter Drucker quote
• (15:45) - Thank you to our sponsor, Avalara
• (17:03) - Value increases or decreases based on where its presented
• (25:38) - A quote on maintaining the status quo & more
• (28:37) - How we can innovate?
• (30:50) - Classic definition of innovation and Hector's definition
• (33:03) - Blake's issue with innovation in the accounting profession
• (36:43) - Reframing as a technique
• (40:22) - Summary of innovation steps
• (43:08) - Thought experiment: What if Disney started an accounting firm?
• (48:53) - What would they name their firm?
• (51:23) - What would they charge?
• (57:14) - What would they call their employees?
• (01:00:24) - What would they call their customers?
• (01:04:27) - How would they deliver information? Diversity? & a few more quesitons
• (01:10:46) - Final thoughts from Hector

Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm

-----------------

Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

-----------------

Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

-----------------

Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Learn how to transform your firm into the place accounting and bookkeeping professionals want to join.

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Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.

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• (00:00) - Introduction and thank you to our sponsor, Avalara
• (01:55) - Attracting and retaining talent
• (03:47) - Separation rates (retention)
• (09:58) - Cost of replacement and why employees quit
• (17:48) - Thank you to our sponsor, Avalara
• (19:05) - Attracting talent
• (21:09) - The Golden Rule of hiring
• (25:38) - How do you get a lot of candidates to choose from?
• (32:13) - The importance of your BRAND
• (34:16) - Positioning statement
• (36:57) - The role of technology in attracting talent
• (42:08) - Culture and brand
• (45:42) - Hiring for talent and hard and soft skills
• (49:05) - Context and habits
• (52:58) - How to filter candidates
• (59:57) - Compensation
• (01:08:59) - Annual performance evalutations vs AAR
• (01:12:28) - What about salary increases?
• (01:14:23) - Wrap up and how to earn FREE CPE and where to find our next stream

Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm

-----------------

Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

-----------------

Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

-----------------

Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app