Imagine having big plans to go to med school and telling everyone that you’re becoming a doctor, but after a pivotal moment where you realize that it isn’t for you, so all your life plans change completely.

That’s what happened to Brooke Apffel who went from passing out while volunteering at a hospital to being the CEO of Coastal Collective, a 7-figure social media marketing agency.

In this episode, you’ll learn about Brooke’s journey from aspiring doctor to freelancing to building a successful marketing agency. Join Kendra to discuss Brooke's challenges of finding self-worth outside of achievements and the evolution of her brand. She discusses client relationships, the importance of branding, and the values that guide her business. Brooke also emphasizes the significance of integrity and a human-first approach in her work, demonstrating that her personal values are deeply intertwined with her business practices. Plus, for fun, we get to find out if Brooke is *actually* a millennial or if she has the soul of a Gen Z.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Brooke Apffel

• Follow Coastal Collective on Instagram
• Check out Coastal Collective’s website
• Looking to start and scale a social media agency? Check out Coastal Collective’s The Social Media Manager Masterclass

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

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Keywords: Brooke Apffel, Coastal Collective, marketing journey, self-worth, entrepreneurship, social media marketing, freelancing, branding, client relationships, business growth, marketing, growing an agency