As we near the end of 2024, we gathered experts to discuss the standout streaming trends of 2024 and how that will shift, or continue into 2025. Not surprisingly AI made an appearance, as well as the transition to the cloud, but we also discussed whether linear TV will transition to a streaming experience, the appearance of new ad formats, and whether 2025 will be the year that we start to see tangible results from sustainability efforts.

• Bleuenn Le Goffic, VP Business Transformation, Accedo
• James Varndell, Senior Director of Product Management, Bitmovin
• Gatis Gailis, CEO, Veset
• John Moulding, Editor, Streamification

In this podcast, we discussed the hottest trends coming out of IBC. We debated cloud versus on-premise; linear versus OTT; and talked about shifting viewing habits and how that is changing further with new generations. We also discussed the reduction in AI-hype and a switch to a more pragmatic conversation around how AI can deliver real benefits such as making workflows more efficient and reducing costs.

Rob Ambrose, Managing Director, Caretta Research
Ciro Noronha, President, The RIST Forum and CTO, Cobalt
Paul Macklin, Director of Product Management, Bitmovin
Tim Burton, Managing Director, 7fivefive

In this episode, we discuss the summer of sports and the innovations we have seen so far aimed at enhancing the experience, maximising monetisation opportunities, and saving costs. We also discuss whether the innovations during the Euros and the Olympics will impact other sports broadcasting going forward and what we expect to be the standout developments for the Olympics 2028.

Guests

• Rory Renwick, Accedo
• James Cranfield, Cinedeck
• Frank Scheonberger, MainConcept
• George Bevir, SVG

In the latest episode of Broadcast Unscripted, we discuss AI in the media industry. As well as talking about the opportunities it presents to make processes more efficient, we also tackled some of the risks, such as how do we spot deep fakes, something that is especially relevant right now with a number of elections happening across the world. We also ask whether AI is having a negative impact on sustainability, something which has become front and center for many across the industry.

Helen Weedon, Managing Director, Radical Moves is joined by:

Jane Sung, CEO, Cinedeck
Joe Foster, Business Development, Accedo
James Hynard, Sales Manager, castLabs
Tom Dunning, CEO and Co-founder, Ad Signal

In the latest Broadcast Unscripted podcast from Radical Moves, we discuss the latest in ad trends and challenges. With the recent rise in ad-funded services, will this continue or will consumers get tired of ads? How can the industry innovate to avoid ad-fatigue and what innovative solutions are we already seeing come to market? And how is Youtube getting it so wrong when it comes to personalising ads?

Michael Lantz, CEO, Accedo
Geoff Gordon, Vice President Marketing, MainConcept
Gatis Gailis, CEO, Veset
Lelde Ardava, Sales, Veset

In the latest Broadcast Unscripted podcast from Radical Moves, we discuss sustainability in the video industry. Why is it important? What is already happening to make video more sustainable and how can video businesses get started on their sustainable journey?

Bleuenn Le Goffic, VP Strategy and Innovation, Accedo
Chris Perkiss, Head of Operations, Cerberus Tech
Tommy Flanagan, Editor, Faultline

In the latest episode of the Broadcast Unscripted Podcast, we talk about the trends and challenges of ingest and production workflows. We tackle a number of important questions: How has this changed since covid and how does it look right now? What are the challenges of hybrid media workflows? Are we going to see a transition to fully cloud-based workflows? What will the next 6 months bring?

• Neil Anderson, Chief Revenue Officer, Codemill
• Tim Burton, Managing Director, 7fivefive
• Jane Sung, Chief Operating Officer, Cinedeck
• Fiona Burton, Head of Post Production, Gravity Media

In the latest Broadcast Unscripted Podcast from Radical Moves, we discuss the recent NAB Show. Helen Weedon is joined by Johan Bergström, Head of Marketing at Codemill, Chris Clarke, CEO of Cerberus Tech, and Nick Pearce, Co-founder of Object Matrix. As well as discussing what happened at this year’s NAB and the feeling on the show floor, we talk about what was missing, how tradeshows can improve, and what lessons IBC can learn in time for the event in September. We also have some ideas for IABM to further its already good presence for members at these events.

Guests:
Johan Bergström, Head of Marketing, Codemill
Chris Clarke, CEO, Cerberus Tech
Nick Pearce, Co-founder, Object Matrix