What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of So Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy.

Here’s what we cover:

• How Natalie “trains” her audience to purchase without being pushy

• The secret sauce behind her repeat sales and live selling success

• Her strategy for balancing life, business, and creativity

• Why authenticity + simplicity is the new sales strategy

This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy.

🛍️ Connect with Natalie:
Website: https://www.sohungryhippie.com
Instagram: @sohungryhippie

🛠️ Resources Mentioned:

• So Hungry Hippie Product Line

• Natalie’s Free Tutorials & Patterns

🎧 Subscribe for more insights like these every week.

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place.

Sound familiar? Yeah, I thought so.

Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy.

Spoiler alert: Hope is NOT a strategy, beautiful.

In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit.

Remember, you've got this!

Sal

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing.

Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won’t want to miss.

Connect with Catalina: Photo Booth Business (Canada/US/Australia): https://photoboothmastery.catalinabloch.com/

Connect on Instagram: https://www.instagram.com/photoboothmastery

Connect with Salena: Instagram: https://www.instagram.com/thesalenaknight/

Podcast: https://salenaknight.com/podcast-2/

Accelerator Program: https://scale.theretailacademy.net/sysa862128