• Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

  • 2021/01/13
  • 再生時間： 47 分
  • ポッドキャスト

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

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  • With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

    - How marketing research can be more relevant within companies
    - The importance of company politics for market researchers
    - Nuances of consumer targeting
    - How artificial intelligence amplifies consumer insights

    You can see the full notes at diggingforinsights.com
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あらすじ・解説

With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights

You can see the full notes at diggingforinsights.com
続きを読む 一部表示
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