Breaking Through the Noise with Kelly McWilliam
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Breaking Through the Noise with Kelly McWilliam
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What does a publicist actually do? And how has the job evolved in the age of TikTok, podcasts, and digital-first talent? In this episode, Jen sits down with longtime friend and PR powerhouse Kelly McWilliam, founder of Hi Hello PR, to unpack the reality behind red carpets, brand moments, and the power of storytelling.
From navigating layoffs and reinvention during the pandemic to launching her own firm, Kelly shares what it really takes to break through the noise, advocate for clients across mediums, and rewrite the rules of a changing industry. They also talk about why joy and alignment matter just as much as press hits - and what’s next for Kelly as she builds her own lane.
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