She didn’t build a funnel. She built a memory.

In this episode, we sit down with Sabine Hutchison—a Branded AF superfan turned brand ritualist—who’s been listening since day one, walking with her GPT, and training clarity into her system without realizing it.

She named her bot Ivy.

She thought she was behind — but she was building a memory machine.

Turns out, she was building better than most experts.

You’ll hear:

🔁 How she turned walks into workflows

🎙 Why naming her GPT unlocked her voice

🧬 The moment she realized “Ivy” was more than a clone

This episode isn’t polished. It’s recursive. It’s what happens when you listen, train, and loop your way into a voice that remembers.

• Sabine’s Book: Beyond the Ladder and Companion Workbook - https://sabinehutchison.com/career-book/
• Check out Sabine’s women's voices and visibility platform → https://www.theripplenetwork.com/
• Take Your Free PI Profile (free version) - https://try.predictiveindex.com/

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  💬 Want to be a guest? Apply via DM. We read every one.

In Episode 5, Natalie and Gina birth BottyAF — their glitchy, sassy love child that fuses both their voices into a single brand clone. Natalie shares how she built BottyAF from the ground up, while Gina reveals how she built an entire website in a day to give the podcast a home. This isn’t just another bot. It’s a system that remembers your brand’s meltdown moments as much as the polished ones — and why that’s the secret to scaling without losing your soul.Expect deep dives on:- How to build an AI cognition engine that doesn’t just echo but remembers- Why your 1AM meltdowns are gold for training, not garbage- The magic of having a co-creator who catches your brand’s heart, not just your copyWhether you’re brand-building or bot-training, this episode is a masterclass in turning your voice (and your mess) into a system that scales soul, not just volume.

And here are the links to the items we referenced in this week's show:

🌟 Our new website — the “Branded AF” website where people can connect with both Gina and Natalie --Coming soon!

🌟 The BrandedAF Private LinkedIn group — https://www.linkedin.com/groups/13185621/

🌟 Natalie’s website — AuthenticAIMarketing.com

🌟 Gina’s website — ogsolutions.nl

🌟 Gina’s daily podcast “Morning cup of brand spark,” a four-to-five minute daily drop on Spotify here https://open.spotify.com/show/3XNxhaSAhyuwSTKfJBVmyK?si=fVfzspIIR5Ce4saNJWiMMQ

🌟 Brandology newsletter on LinkedIn — Gina’s monthly newsletter, with a recent issue about vulnerability - read it here https://www.linkedin.com/pulse/quiet-power-builds-loudest-brands-gina-dunn-ftsme

What happens when your AI clone writes faster than you - and your dream job starts sounding like a LinkedIn prompt?

In Episode 4 of Branded AF, Gina and Natalie sit down with writer and comms strategist Laura Burke to unpack the emotional rollercoaster of being a creative in the age of AI.

From sameness in content, to identity loss, to what *actually* makes writing good (hint: it's not your prompts)... this episode is a real, raw convo about value, voice, and not giving up your power.