エピソード

  • THE LENSKART STORY
    2025/05/12

    Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

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    8 分
  • ROYAL ENFIELD
    2025/03/14

    What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

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    12 分
  • PAYTM
    2025/03/07

    In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

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    8 分
  • OYO
    2025/02/17

    In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

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    10 分
  • SAMSUNG
    2025/02/03

    In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

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    8 分
  • Adidas vs Puma
    2025/01/10

    In this episode of Brand Tales, we take you to the origins of the rivalry between two iconic shoe brands - Adidas and Puma, and brings out how the rivalry spans beyond just the 2 companies.

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    7 分
  • Waah Taaj
    2025/01/03

    In this episode of Brand Tales, we bring forth the iconic Waah Taaj campaign of Brook Bond Taj Mahal Tea, and how the legendary late Ustaad Zaakir Hussain brought the perfect balance of class and mass, to bring a campaign we will remember for life.

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    8 分
  • MDH MASAALE
    2024/12/23

    In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

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    10 分