In today’s episode, the second of our two-part series, we confront a pressing question: amid the current slowdown in the Chinese market, does Bordeaux still present an attractive opportunity for producers?

Once viewed as a burgeoning frontier for wine, China now reveals a complex and shifting landscape. We are joined by Chloe Wu, Founder of Advinture Trading, to dissect this evolving market. Together, we will examine how Bordeaux can strategically engage younger consumers and women, endeavoring to reshape its image in the face of changing preferences and distribution channels.

Chloe’s expertise is underscored by her 2014 postgraduate essay, "Internationalization Strategies - Ensuring the Sustainability of Bordeaux Wine Exports," later published as a book in France in 2016. This work provides practical insights into internationalization strategies, using Bordeaux as a case study for sustainable export practices.

In this episode, we will explore the critical factors that will dictate Bordeaux's long-term viability in China. From harnessing data and digital marketing to innovative product offerings and sustainable value chains, the path ahead demands both agility and foresight.

Join us as we navigate this multifaceted issue, seeking to understand how Bordeaux can not only adapt to current challenges but also leverage the opportunities that persist in one of the world’s most significant wine markets.

Connect with Chloe on LinkedIn to follow her adventure!

Company website: www.advinturetrading.com

Mail: chloe.wu@hotmail.com

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com

In this two part episode, we discuss Bordeaux’s remarkable growth in China, highlighting the key figures and success stories that underscore its impact in this dynamic market. Chloe explains the innovative marketing and branding strategies employed by Bordeaux producers, emphasizing their shift from a luxury image to one of accessibility. We also explore the critical role played by the Bordeaux Wine Council in supporting this transition.

As we delve deeper, Chloe addresses the challenges currently faced by Bordeaux merchants. She outlines the competitive landscape, particularly the pressure from other wine-producing regions, as well as the economic challenges, including overstock issues and the persistent threat of counterfeit products. Additionally, we discuss the implications of trade tensions on export strategies.

Today we are joined by Chloe Wu, the founder of Advinture Trading, a liquor agency specializing in fine wines. Chloe shares her inspiring journey from Sichuan, China, to France, where she developed her expertise in the wine industry. With a background that includes significant roles in the beverage sector, Chloe launched Advinture in 2023, driven by her passion for exceptional wines.

Connect with Chloe on LinkedIn to follow her adventure!

Company website: www.advinturetrading.com

Mail: chloe.wu@hotmail.com

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com

You might be surprised to learn that in the world of caviar, China has emerged as a dominant force, producing half of the global supply.

In today’s episode, Reisa Jiang, the co- founder of Astrea Caviar takes us on a journey from the tranquil ponds of Yunnan, China to the delicate art of caviar processing.

Together, we will uncover the story behind China's rise as a global caviar powerhouse and uncover the nuances of Chinese caviar, its diverse sturgeon varieties, and the techniques and location for production.

Learn more about Asrea Caviar here and follow on Instagram @astrea_caviar

Follow Reisa’s journey on Instagram @reizzj and if you’re a wine enthusiast, follow her winery up in Ningxia for a sneak peak into the world of Chinese wine @thestartingpoint_wine

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com