エピソード

  • John Kremer's Book Marketing Bash Q&A

    John Kremer's Book Marketing Bash Q&A
    2025/01/22

    In an hour-and-a-half Meetn session, John Kremer answered questions from book authors on his birthday (76 years old as of January 16, 2025).

    Here are a few of the show notes from that session:

    Meetn.com

    Meetn.com is a less-expensive alternative to Zoom, with more capabilities. Rick Raddatz is the founder and CEO of this service.

    Stream Simultaneously to Multiple Social Media Platforms — Meetn grants you the ability to live stream to many social media platforms at the same time with its unique one-click Start-Streaming button.

    Video Share with One-Click Simplicity — Meetn provides the capability to upload and share your videos, PowerPoint presentations, or testimonials…faster, better and easier.

    Title Events Before You Start Recordings — Meetn allows you to name your virtual webinars with one click so you’ll never lose a recording again.

    Persuade Your Participants to Buy Faster — Meetn's CTA function gives multiple options that make it a more comfortable alternative to monetize webinars and live events without forcing you to type hyperlinks inside the chat.

    Custom Web Page Popper — This monetization tool makes it easy to pop-up web pages during your presentation so none of your participants leave your Meetn room and get distracted from your Call-To-Action.

    Custom Exit Page — This monetization tool makes it seamless for your early abandoners to experience and take advantage of your re-engagement message that historically leads to 15-25% more automated profits.

    Custom Featured Button — Imagine creating any call-to-action button and display it on your Meetn toolbar for your participants. It could be a Donation button, an Application button, or any other button of your choice.

    Custom Call-to-Action Pop-up — Meetn allows you to create any custom pop-ups with your own headlines, subheadlines, photos, pop-up backgrounds, and call-to-actions with a single clickable button inside your presentation.

    You don’t get the above features with Zoom.

    Clip Champ

    Clip Champ is the Microsoft Office program that allows you to create videos, including videos featuring AI narration that is very human like. You have this program if you subscribe to Microsoft Office.

    Check out these two videos I created for novels using Clip Champ:

    Thrall Conspiracy: Genesis by John Sorflaten — https://tellmeastory.substack.com/p/thrall-conspiracy-genesis-by-john

    Life by Chance by John Graves — https://tellmeastory.substack.com/p/life-by-chance-by-john-graves

    Book Publicity Opportunities for Book Authors Via Email Newsletters

    Book Industry Online Newsletters: https://bookmarketingbestsellers.com/pitch-your-book-story-to-book-industry-publications

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    1 時間 33 分
  • Create Videos with Microsoft ClipChamp

    Create Videos with Microsoft ClipChamp
    2024/12/12

    If you subscribe to Microsoft Office, you have access to the new Microsoft Clipchamp program for creating videos using AI, images, videos, and text to speech.

    Above, I showcase a text to speech video I created using the words and image from my previous newsletter. To create this video, I used Microsoft Clipchamp.

    Check it out!

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    Website: https://www.bookmarketingbestsellers.com

    Website: https://www.bookauthorauthority.com



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    1分未満
  • John Kremer and Judith Briles on Marketing Books

    John Kremer and Judith Briles on Marketing Books
    2024/11/08
    Host a Podcast and Be a Podcast Guest!John Kremer: Every author should have a podcast. I still believe that. I've been promoting it for a long, long time.I still really believe that because I think podcasting is one of the most powerful tools you have for getting the word out about yourself.The neat thing in today's world, it's easy to create a combined audio-video podcast that you can syndicate on 40 or 50 platforms.Judith Briles: How many people come in and start a podcast with absolutely amazing intentions? Kind of like when people are going to do a blog and then within six months the blog is dead. Is there any stats on the startup for podcasts that start petering out?John Kremer: I don't know of any specific stats, but I do know from my own anecdotal experience that probably 80 or 90% of podcasters give up on their podcasts within six months. It becomes too much work. It's too hard. It's every week. But the thing is, you don't always have to do a podcast that's going to be a forever podcast. You could do a limited edition 10-episode podcast.Some of the most popular podcasts in the world are limited podcasts. They cover a true crime case, and then once you're done covering it, the podcast is done. But the podcast lives on in all the podcast syndication sites. It lives on in Audible. It lives on in Amazon. It lives on in lots of places.Judith Briles: Some of the news shows I'll pick up once in a while, they have both the ongoing, like in perpetuity, like ours has been, and we're seven years old now. But they also have limited edition episodes, almost like a serial book and then it's over. And then maybe they'll come back again when they have a new serial to start up.John Kremer: Even a limited podcast series still gives you the benefits of a podcast, especially the power of syndication.One of the incredibly powerful things about podcasts is that it puts you on 30, 40, or even 50 of the major websites on the Internet, including Apple, Amazon, Audible, Google Play, Spotify, Pandora, and more!You know the power of a podcast because you built up a listenership for your podcast, and you've had millions and millions of listens and possibly views because I know you also put it up on YouTube.Podcasts not only allow you to syndicate it to all these powerful websites, but it also gives you the opportunity to exchange views and podcast episodes with other podcasters.Ask key influencers and authors this question: I'd love to interview you for my podcast, but I would really like it if you would also interview me for your podcast. I think we have complimentary audiences that would like to hear both of us talk on each other's podcasts.The Book of the Month ClubJohn Kremer: I'm going to talk about the Book of the Month Club. Now, this isn't the old line Book of the Month Club, which died a sad death.Judith Briles: So, how do we create our own Book of the Month Club?John Kremer: I met somebody once at one of your seminars, and I'm still trying to track down his name now because I seem to have misplaced it in my move to Arizona.But he offered a book of the month club. He was a business speaker and consultant to corporations. What he did is he wrote 12 short books. I'm talking about short books, 96 to 128 pages, somewhere in there.Then whenever he'd go out and speak or whenever he attended a convention, whenever he met somebody that might be a potential client or customer or speaking agent, he added them to his book of the month club.Once a month, he mailed out real books to his prospect list, a list of about 500 potential customers. He kept adding people to the list as he spoke in different venues and met people on planes, in hotels, or at convention sites.His book of the month bluc not only justified him printing hundreds or thousands of copies of his books but it also impacted his speaking engagements and his corporate consultations.From a business standpoint, his book of the month club made perfect sense for him because he picked up all kinds of coaching clients, speaking engagements, and corporate programs that he would do.To be successful with such a club, first you have to write 12 books. And you can't produce junk. You have to produce real content worth reading, something that would showcase your experience and help to sell people on other products and services you have to offer.The neat thing is that at the end of every book, of course, he included a pitch for his coaching and his speaking and his corporate programs.His book of the month club was designed for a business audience. But the thing is, novelists, memoir writers, cookbook authors, and other writers could release five to 10 pages per week instead of releasing a book a month.One chapter per month, a recipe per week, something like that. They could email it out. Or they could podcast out episodes. They could even do YouTube videos.I just ran across an old friend of mine, Peggy Glenn, who's now doing videos under the name Grandma Potty Mouth where she ...
    続きを読む 一部表示
    1 時間 4 分
  • The First Secret of Success Is Very Simple

    The First Secret of Success Is Very Simple
    2024/07/25

    The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers. This first secret does not change, no matter how successful you become. You must always tell the truth. — John Kremer, author of 1001 Ways to Market Your Books

    Truth is the easiest thing to sell. — Daymond John

    The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates

    Be truthful, gentle, and fearless. — Mohandes Gandhi

    Web: https://www.BookAuthorAuthority.com

    Web: https://www.BookMarketingBestsellers.com



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    1 分
  • Video Marketing for Books and Authors

    Video Marketing for Books and Authors
    2024/04/21

    Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.

    Viewers retain 95% of a message when they watch it in a video compared to 10% in text.

    More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.

    85% of Facebook videos are watched without sound.

    66% of people will watch the full video if it’s less than 60 seconds.

    1 in 4 consumers have made a purchase after seeing a video story on Instagram.

    The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment.

    80% of consumers want to see more short-form videos this year.

    For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults.

    84% of people claim to have visited a website after watching a video promoting a product or service.

    Video production is often outsourced. Many marketers also use AI to create marketing videos.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    3 分
  • A Is for Asterisk *

    A Is for Asterisk *
    2024/04/12

    I’ve just completed a new book, A Is for Asterisk * - An A to Z Guide to Punctuation and Related Symbols (from the new ABC Book Series).

    According to the grammar experts, there are either 14 or 16 primary punctuation marks, but there are also mathematical operators, newly invented punctuation marks, emojis, and other symbols that are becoming popular as people write and post to social media.This new book is an A to Z guide to many of these punctuation marks and symbols. Enjoy!

    My hope is that this short book will help you become a better writer. I think you'll enjoy the book.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    2 分
  • Lesson 3: Back Cover Copy That Sells Books

    Lesson 3: Back Cover Copy That Sells Books
    2024/03/08

    One of my readers shared another key idea for back cover copy: testimonials. Linda Condrillo had a suggestion for the back cover:

    Visualize what you want on the back cover—including rave reviews from prolific authors. Then send your final (perfect) manuscript to those authors, or other prominent people you admire or even know. Ask them to write a review for your back cover (and also have a sample of suggested text waiting, just in case they ask you for it).

    You may be very surprised at the responses! I did just that. Voila!

    Linda’s strategy outlined above is the same strategy I’ve used on the back cover of my 1001 Ways to Market Your Books. Here’s the latest version of my back cover:

    If you collect the right testimonials from a variety of people talking about how they use your book in a variety of way, those testimonials can really sell a book. Are you convinced by any of the testimonials above. I know that I get inspired by the testimonials whenever I read them. They keep me going.

    Web: https://www.BookAuthorAuthority.com

    Web: https://www.BookMarketingBestsellers.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    4 分
  • Lesson 2: On Writing Back Cover Copy

    Lesson 2: On Writing Back Cover Copy
    2024/03/07

    First, a few notes from yesterday’s podcast episode.

    1. The author of Power and Petroleum died shortly after I reviewed her back cover copy. Apparently her book was never published.

    2. I write promo copy for all authors, no matter where they are on the political spectrum. My job is to write great copy for any author who hires me to copywrite for them.

    Here’s my copywriting on environmental policy and promotion:

    If you want people to be worried about global warming, don't talk about global warming.

    Too big. Too hard to grasp. Too hard to figure out how to help.

    Tell the story of one lone polar bear cub who is losing its home as it melts around him.

    We will respond to that.

    3. I have no problem with people speaking Spanish. For the past 18 years, I’ve lived in two bilingual states: New Mexico and now Arizona. I interact with Spanish speakers all the time. I studied Spanish in college. It’s a beautiful language. But in the context of the sales copy for the book, I did essentially denigrate Spanish. I apologize for that.

    A Novel of Ancient Rome

    This novel had a front cover that looked much more like a nonfiction academic title than a novel. It needed fixing.

    The back cover read: “A thought-provoking story that is truly original — Copernican in nature. The premise meshes well with historical evidence, which lends startling merit to a sequence of events exquisitely revealed in this gripping novel. The theory proposed will inspire intriguing debate among readers, historical scholars, and theologians for decades to come.” That’s it.

    There's nothing in the back cover copy to draw the reader into the drama of the novel. Is the novel truly gripping just because the back cover says so? The cover also says other things — none of which indicates the novel is gripping. The rest of the copy says that the book is a theory, an academic think piece. Nothing wrong with an academic think piece, but think pieces are not novels. Not ever.

    My guess — and it is only a guess based on the jacket — is that this book has a great story to tell, but where is it? Stories involve people, not ideas. Focus first on people. Then focus on the plot. Only then can you move on to tell stories about those people struggling with ideas or conflicts.

    Besides better descriptive copy, the back cover needed a few testimonials or reviews. The copy was too sparse to sell the book to most readers.

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
    続きを読む 一部表示
    4 分