In this episode, we delve into Jim Collins’ groundbreaking business classic, Good to Great, uncovering the seven key principles that transform good companies into enduring market leaders. From the quiet power of Level 5 Leadership to the discipline of the Hedgehog Concept and the unstoppable momentum of the Flywheel, we explore the research-backed strategies that separate the best from the rest. Packed with real-world examples, leadership insights, and timeless lessons, this discussion will give you the tools to apply Collins’ principles to your own business or career — without needing to read the entire book.