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What happens when winter professionals gather in the summer heat? Magic, connections, and serious business growth.

The Snow & Ice Management Association's annual symposium is just days away, and in this engaging conversation, Martin Tirado shares why "Getting Groovy in Grand Rapids" is the can't-miss industry event of the year. Beyond the impressive equipment displays and educational sessions, the symposium creates a unique ecosystem where professionals of all experience levels exchange knowledge that transforms their operations.

As Martin reveals, the business impact can be extraordinary. One attendee arrived with modest expectations and left with a quarter-million dollars in new business—simply from casual conversations on the trade show floor. These organic networking opportunities allow companies to expand their service reach, overcome regional limitations, and build partnerships that elevate the entire industry.

The trade show this year showcases cutting-edge innovations that are reshaping winter operations. From AI tools that instantly translate content into dozens of languages to robotics that address workforce challenges, the symposium demonstrates how technology enables companies to work smarter rather than harder. These solutions are particularly appealing to younger professionals entering the field, bringing fresh perspectives to traditional operations.

For first-time attendees feeling nervous about what they bring to the table, Martin offers reassuring guidance: come with an open mind, leave fears behind, and focus on finding just three key takeaways. The popular "Snack and Chat" format—featuring table discussions on approximately 50 different topics—creates intimate exchanges where everyone contributes valuable insights, regardless of company size or experience level.

Ready to elevate your snow and ice management operation while connecting with North America's most dedicated winter professionals? Join us in Grand Rapids starting June 16th—where learning, camaraderie, and business opportunities come together in an unforgettable week that will transform how you approach your business when the snow finally falls.

Send us a text

Send us a text