• Blending numbers and narrative: How accounting meets marketing to inspire small business success

  • 2025/01/21
  • 再生時間： 43 分
  • ポッドキャスト

Blending numbers and narrative: How accounting meets marketing to inspire small business success

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  • In this episode, we speak to Jim Leeves, Co-Founder and Head of Numbers at Shapes, about design thinking and how this can be used by accountants and businesses more broadly. Some of the topics we cover include: - The role of design thinking and how to apply it - Collaborating across the disciplines of accounting and marketing - The intersection between marketing and accounting - The importance of doing a pre-mortem (as opposed to a post-mortem) on your business

    - Success stories and lessons learned - The future of advisory - Why you shouldn't "stay in your lane" - How to bring delight into business

    Jim also mentions the following books, if you're interested in checking them out:

    - The Design thinking Playbook by Michael Lerwick, Patrick Link and Larry Leifer

    - The 6 Types of Working Genius by Patrick Lencioni
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あらすじ・解説

In this episode, we speak to Jim Leeves, Co-Founder and Head of Numbers at Shapes, about design thinking and how this can be used by accountants and businesses more broadly. Some of the topics we cover include: - The role of design thinking and how to apply it - Collaborating across the disciplines of accounting and marketing - The intersection between marketing and accounting - The importance of doing a pre-mortem (as opposed to a post-mortem) on your business

- Success stories and lessons learned - The future of advisory - Why you shouldn't "stay in your lane" - How to bring delight into business

Jim also mentions the following books, if you're interested in checking them out:

- The Design thinking Playbook by Michael Lerwick, Patrick Link and Larry Leifer

- The 6 Types of Working Genius by Patrick Lencioni
続きを読む 一部表示
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