Matthew Brenner and Dave Kovar what the "new school" model looks like for Kovars. They discuss the intricacies of martial arts education, school management, storytelling in martial arts, the challenges of opening new locations, and the significance of understanding demographics and market research. Kovar shares insights on negotiating leases, the role of content creation in business growth, and the importance of health and fitness for longevity in martial arts.

Matthew Brenner interviews Tim Hartman, a prominent figure in Filipino martial arts and a martial arts influencer. They discuss Tim's journey in martial arts, the importance of engaging youth, and the marketing strategies that can help martial arts schools thrive. Tim Hartman discusses his experiences in martial arts training, particularly focusing on situational awareness, training law enforcement and military personnel, and the real-world applications of martial arts techniques. He shares insights on the emotional weight of self-defense, the impact of violence on mental health, and the injuries sustained during training. The discussion also touches on the evolving perspectives on martial arts, the McDojo debate, and the significance of social media in growing his presence and business. Tim reflects on unexpected viral success and the recognition he has received in the martial arts community.

In this engaging conversation, Matthew Brenner and Adam Kifer explore the intersections of martial arts, fitness, and business. They discuss the differences in focus between martial arts schools and fitness studios. Adam shares insights on personal growth, God, spirituality, and how these elements influence business decisions. The conversation also delves into the use of AI in business strategies and effective organic lead generation techniques.