Can reality stars really build successful, lasting brands?
If you’re looking for proof, look no further than powerhouse twins Alisa and Lysandra Fraser.

You might remember them from The Block, where their eye for interior design and dynamic energy earned them the winning title. But more than a decade later, they’ve evolved far beyond reality TV, transforming their passion for design and wellness into a thriving business.

Their brand al.ive body has taken what many consider a basic household product and elevated it into a luxurious, design-led must-have.

From reality stars to respected founders, Alisa and Lysandra are showing the world how to turn TV fame into a long-term legacy.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

Follow Alisa & Lysandra on:

• Instagram - @alisa_lysandra
• Instagram - @al.ive_body

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

Apparently Fayt is a cult now?

Well, according to Reddit, it is. In today’s bonus episode, Britt is diving headfirst into some online controversy, addressing a recent Reddit thread accusing Fayt's community of being a “cult”, claiming the company’s community-first approach is nothing more than a manipulative marketing tactic.

But is there more to this accusation than just internet drama? Britt thinks so.

She unpacks the deeper narrative at play here: the growing trend of demonising female-led businesses and dismissing genuine connection as inauthentic or strategic. With a rising wave of online cynicism, especially toward women in business, Britt breaks down the quiet misogyny that hides behind so-called “hot takes.”

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

In this episode of Big Business, Brittney Saunders gets real about what it means to be the face of your brand in the age of social media. Gone are the days of hiding behind a logo, today’s consumers want to see you.

Britt unpacks the shift from traditional marketing to founder-led content, and why being front and centre isn't just a trend, it's a strategy. From her early days as an influencer to running one of Australia’s most successful online fashion brands, she shares what she's learned about creating content that connects, and why outsourcing your brand voice might be the biggest mistake you can make.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.