• Big 12 Considers UConn Expansion Amid Shifting College Basketball Landscape

  • 2024/09/09
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Big 12 Considers UConn Expansion Amid Shifting College Basketball Landscape

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  • The Big 12 is currently evaluating its expansion strategy, with a particular focus on UConn. Questions have arisen regarding not only why this move is being considered, but also why now. Big 12 Commissioner Brett Yormark remains open to exploring new opportunities, arguing that college basketball is significantly undervalued. This assertion is underscored by the recent NCAA settlement, a $2.8 billion deal aimed at resolving three federal antitrust lawsuits. As these shifts unfold, the business landscape of college basketball continues to evolve, with stakeholders keenly aware of the sport's potential financial growth.
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The Big 12 is currently evaluating its expansion strategy, with a particular focus on UConn. Questions have arisen regarding not only why this move is being considered, but also why now. Big 12 Commissioner Brett Yormark remains open to exploring new opportunities, arguing that college basketball is significantly undervalued. This assertion is underscored by the recent NCAA settlement, a $2.8 billion deal aimed at resolving three federal antitrust lawsuits. As these shifts unfold, the business landscape of college basketball continues to evolve, with stakeholders keenly aware of the sport's potential financial growth.
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